Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. It’s so much more than posting.

Resources 99

Resources Telecommunications Collaboration Project 99

Firebelly

AUGUST 24, 2015

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

Price 100

Price Social Media Insurance Marketing 100

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Campaign 122

Campaign Social Media Marketing Metrics 122

Koka Sexton

DECEMBER 8, 2022

There are several benefits to using content syndication as part of a broader content marketing strategy. These include: Reach a wider audience: Content syndication allows marketers to distribute their content to a larger audience by publishing it on third-party websites and platforms.

Syndication 86

Syndication Content Proposal Reputation 86

Social Media Marketing

JANUARY 2, 2023

It's ideal to have a forthright conversation about expenses before you instruct a specialist to work for you - that way, you'll have positive expectations about any choices you make down the line. We say all that needs to be said to keep a receptive outlook.

Company 146

Company Proposal Construction Process 146

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Take time to review all your conversations and efforts from the ending contract term to determine what proof points will be most impactful during the renewal process. It’s all a matter of preparation.

Sentiment 86

Sentiment Proposal How To Metrics 86

SocMed Sean

MARCH 10, 2013

Estimates indicate that companies aren’t even responding to the posts on their Facebook timelines , so why bother inviting your customers and potential clients to engage, if you’re not going to participate in the conversation? Does it align with your overall marketing or customer service strategy?

Social Media 277

Social Media Proposal Cost ROI 277

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60

Metrics Social Media Marketing URL 60

Oktopost

JULY 26, 2022

Only 5-10% of qualified leads end up successfully converting for marketers – and the right discovery call can help make all the difference in qualifying those leads. A successful discovery meeting will lead to a project proposal or another meeting. They aren’t exactly marketing, but they also aren’t sales.

Template 71

Template Templates Meeting B2B 71

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. At L.L.Bean, the answer was yes.

Team 114

Team Authentication Proposal Social Media 114

Keyhole.co

DECEMBER 28, 2022

For a while now, Instagram has been one of the most important social media platforms and digital marketing channels. Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics.

Instagram 98

Instagram Influencer Analytics Notification 98

Pixlee

DECEMBER 2, 2020

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes. Designing a contest that’s enticing and easy to participate in opens the door to conversation with your brand’s community.

Social Media 58

Social Media UGC Proposal Hashtag 58

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Social Media Strategery

DECEMBER 6, 2017

True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect.

Marketing 56

Marketing Proposal Team Campaign 56

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. We’re getting X% conversions. What if that isn’t so?

Team 185

Team Proposal Case Study Conversation 185

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 93

ROI Cost B2B Organization 93

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. 6 factors that affect the cost of influencer marketing. Or how much you should be paying an influencer? I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. This makes target marketing much easier. . It has more than 2.93

B2B 96

B2B Platform Social Media YouTube 96

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Customer service. Flexibility. Organization. Practice messaging scenarios.

Team 136

Team Social Media Social Media Management How To 136

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Proposal : Will you send out a proposal ? I’m excited + terrified!

Consultant 104

Consultant Social Media How To Insurance 104

SocMed Sean

DECEMBER 1, 2018

How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for. Some large organizations are still hesitant to allocate the necessary budget to accomplish the marketing and customer service goals that social media can afford an organization.

Blogger 266

Blogger Company Social Media Curata 266

Hootsuite

AUGUST 19, 2021

A freelance social media manager is a social media marketing expert who provides on-demand services. A good freelance social media manager should deliver a monthly report ( here’s a free template ) outlining the results of their work, such as audience growth, engagement rates, reach, and direct sales/conversions, if applicable.

Social Media Management 136

Social Media Management Social Media How To Template 136

Oktopost

OCTOBER 28, 2021

In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert. B2B marketers place a high priority on making sales conversations as minimally invasive and as natural as possible.

Tools 147

Tools B2B Price ROI 147

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 105

Template Templates Social Media RFP 105

Convince & Convert

JANUARY 3, 2014

But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel.

Buy 161

Buy Advertising Proposal Data 161

Sprout Social

APRIL 12, 2017

Here are five things marketers have to look for with the right takeover strategy: 1. Just like any other marketing strategy, you want to outline your goals, the metrics that define success and what you plan to see once the takeover is complete. Outline expectations in your proposal. Need help creating one? It makes sense too.

Instagram 67

Instagram Hashtag Metrics Marketing 67

MegaBytee

JANUARY 26, 2021

eCommerce Marketing Strategy. When you try to manage new customers for your eCommerce store, then your marketing strategy must focus on building awareness. Market basket analysis is done in order to know the customer’s preferences. Market basket analysis is done in order to know the customer’s preferences. Final Thoughts.

Platform 52

Platform How To Proposal Patterns 52

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. By viewing your content marketing strategy as a series of “agile sprints,” not a marathon, you can get more for each word you write. Content marketing expert John Paul Nettles is a fan of what he calls the “build-up approach.”

Content 90

Content Case Study eBook Marketing 90

Buzz Marketing for Technology

OCTOBER 14, 2008

cartoon heart on learning to listen: how pr can join the social media conversation. outdoordating on online dating market - down in US, up in EU. 5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. Martin Ross on presentation: blogging for apples.

Types 113

Types Conversation Badge Journal 113

agora pulse

AUGUST 6, 2020

To your to-do list, you’ll have to add extra tasks like: Identifying marketing and advertising goals. To optimize your social media performance, you must know how to identify problems and propose solutions. You’ll probably work with other social media specialists as well as designers, marketers, and advertising experts.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

BeingOptimist

AUGUST 14, 2023

You can’t deny that the most important part of influencer marketing is the creation of an effective contract system. This can be the inclusion of metrics like engagement red conversions or click-through rates. This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts.

Influencer 40

Influencer Tips Collaboration Guidelines 40