Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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B2B Influencer Conversation Social Media 276

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 240

Jon Loomer

JANUARY 20, 2020

Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. So, they’ll report a conversion on anyone who clicked my ad and converted within 28 days or viewed my ad without clicking and converted within a day. In this case, I only used Facebook Feeds.

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Examples Conversation CPM Campaign 207

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Conversation Facebook Report Advertising 191

yMarketingMatters

FEBRUARY 8, 2018

Here are 7 tips you can do to improve your chances of your followers organically seeing your posts in the News Feed: #1 Create content that stimulates conversation – meaning comments between fans. It’s important to integrate Messenger into your Facebook page, which will enable you to have ONE-ON-ONE conversations.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

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Analytics Conversation Brands Sentiment 85

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 161

Conversation Facebook Report Advertising 161

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Subscribe to Brand Authority Podcast in iTunes.

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Conversation Social Media Marketing Education 135

Pam Hughes

NOVEMBER 1, 2021

Many businesses have adopted social media marketing as a part of their digital strategy. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? Social media marketing should be an ongoing part of your marketing strategy.

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Conversation Social Media Social Media Management Team 107

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate.

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Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). So, focus on the conversation. Keep the conversational thread going naturally .

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Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. This is goal of so many marketing efforts… getting the consumer to make the purchase or other measurable action. Conversions are gradual. Creating customer-first content.

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Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Our games are sold out,” Dave explains.

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Social Media Marketing Nielsen Resources 96

Jon Loomer

JANUARY 11, 2018

Some news helps start conversations on important issues.” That’s how freaking convoluted this is. Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content.

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Feed Feedly News Engagement 158

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Conversion campaigns focus on getting audiences to take action and are results oriented.

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Consultant Social Media Content Marketing 268

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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LinkedIn Marketing Eventful Compete 202

Hootsuite

JANUARY 5, 2023

Share Reels from your customers or influencer marketing partners. Personally, I have mixed feelings about this because 1) it’s not the true intention of the remix feature, and 2) it implies you’re adding something to the conversation when you’re not. Reposting Reels on Instagram can help you make sure that every Reel gets seen.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? If you’re curious if this is all a big to-do-about-nothing or something to really get concerned about, let’s investigate. What on Earth is the Explore feed? The Explore feed is a new tab on Facebook.

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Feed Feedly Facebook Groups 121

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

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Analytics Brands CPA Overview 154

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 124

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 159

Conversation Facebook Report Advertising 159

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Delight your customers and improve conversion rates. What is Facebook Messenger marketing?

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Strategy Facebook Marketing FAQ 118

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram.

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Feed Feedly Instagram How To 56

Oktopost

OCTOBER 1, 2020

We all know that data-driven marketing is the backbone of any successful business. But what in tarnation can we do with the infinite amounts of marketing data we are collecting? To catch the conversation, you can subscribe to our channel B2B Marketing Now wherever you get your podcasts or listen below.

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Data Marketing B2B Hosting 131

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Conversions.

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Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Strategy Facebook Marketing Groups 52

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

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Conversation Instagram How To Adwords 129

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. 5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Subscribe to Brand Authority Podcast in iTunes.

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Conversation Social Media Marketing Education 60

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles. Repurposing and recycling aren’t dirty words, even when it comes to social media marketing for businesses.

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Social Media Content Marketing ROI 91

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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