Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

MARCH 4, 2021

And creativity is the top reason why a brand’s social presence stands out. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. Micro Conversions can be: ?? newsletter signups ??

Curation 141

Curation Data Content UGC 141

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. But the returns will pay off when you see your conversion rates increase significantly.

B2B 84

B2B Team Conversation Education 84

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Industry 102

Industry Social Media Hashtag Instagram 102

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

Review 127

Review Brands How To Analysis 127

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 62

Examples B2B ROI Analytics 62

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 3 Social commerce will come into maturity.

Trends 182

Trends Social Media Instagram Platform 182

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Sentiment and conversation trends matter.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

yMarketingMatters

JULY 12, 2018

I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! . Did you know that social media users can check their accounts as many as 17 times a day. That’s crazy! (

Social Media 130

Social Media Education Engineering Meeting 130

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Share of voice compares your brand’s market share on social to its top competitors. 12 proven strategies to increase brand awareness with social media. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. Influencer Marketing Going Micro. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

Ari Herzog

MAY 21, 2020

If you don’t trust a person in your social network, why are you connected? Hi, we work in the same industry, let’s connect! I suggest the following actions on the top three social networks. I’ve engaged in countless conversations with all of them. If you don’t respect, like, or (gasp!)

Social Networking 91

Social Networking LinkedIn Privacy URL 91

Hootsuite

MAY 12, 2020

It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. When Instagram users engage with you, you’ve got to keep the conversation going.

Software 145

Software Instagram Tools HootSuite 145

Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Some want to debate the ease of use. Debate is good.

Platform 238

Platform Tumblr Posterous Feed Reader 238

yMarketingMatters

JULY 12, 2018

I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! . Did you know that social media users can check their accounts as many as 17 times a day. That’s crazy! (

Social Media 124

Social Media Education Engineering Meeting 124

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 143

Content Metrics UGC Conversation 143

Ignite Social Media

JANUARY 12, 2018

Quality video content is still paramount so keep in mind these best practices when creating video content for social. . In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Use Pinterest for Search. The platform now has 1.3B

Strategy 133

Strategy Social Media CPC Influencer 133

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  For instance, you could create a carousel highlighting little-known facts about your industry. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. And now marketers can target these social ads based on a user’s browsing and search activity. Users, in turn, can like, share and comment on them. Bing and Google.

Facebook 167

Facebook Insurance API Yahoo 167

Buzz Marketing for Technology

JUNE 27, 2008

Conversation. Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Hootsuite

APRIL 15, 2020

Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. And most importantly, it makes your posts visible in that conversation.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Simply put, your YouTube engagement is largely dependent on your audience and industry. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Unmetric

AUGUST 28, 2019

Social media listening tools can do a whole lot of things to boost your brand’s performance on social. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. Pricing: Free. Pricing: N/A.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Company 124

Company B2B Loyalty Survey 124

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. Depending on the industry you’re in and the kind of product or services you offer, your recommended timing may vary.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 In addition, Facebook is by far the more mature advertising network. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Healthcare.

Twitter 105

Twitter Tourism Travel Education 105

Hootsuite

DECEMBER 5, 2022

Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry. Finally, LinkedIn pod groups exist on other social media sites. Not to mention, these people are actually in my industry–meaning if my posts show up in their feeds to their connections, it might help me network further.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99