Remove Conversation Remove Examples Remove Loyalty Remove ROI
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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. What is your target conversion rate? It All Starts with Targeting.

Examples 246
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. First, you need to define “social media ROI.”

ROI 246
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. There are a lot more variables that need to go into that.”

ROI 107
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.)

Metrics 107
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

ROI 113
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5 Ways to Improve Your Social Media ROI [Infographic]

Pam Hughes

Measuring social efforts can sometimes feel like the return on your investment (ROI) is dying on the vine. You might be happy with the amount of interaction and growth you see and how it leads to conversion. An example of this is increasing leads from social media by 10% in one quarter. Analyze the correct metrics.

ROI 83
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How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145