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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167
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The Complete Guide to LinkedIn Events

Oktopost

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Eventful 128
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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. Ad reporting. Dynamic ads.

API 91
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Why social media teams will be at the center of conversational commerce

Sprout Social

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 140
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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Mobile as a Sixth Sense. Million Ways To Say Hi.

Mobile 162
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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. That’s when Aggregated Event Measurement comes into play. Aggregated Event Management.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

Strategy 209