Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Analyze sentiment. Assess your brand health. Filter by demographics.

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Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions.

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Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Thus, helping you gain a competitive edge over the rest of the industry. How do you compare?

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Engagement Tips Loyalty Metrics 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Sprout Social

NOVEMBER 30, 2023

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

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Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

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Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

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Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

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Social Media Banking Brands Sentiment 74

Sprout Social

AUGUST 17, 2021

Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Their surges are often linked to a social event, like a Reddit post or Tweet.

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Questions Sentiment Meme Trends 118

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. Analyze conversation trends to stay aligned with your audience . What consumers think about your products.

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Sprout Social

MARCH 20, 2023

After seeing anecdotal success through our industry peers referencing BentoBox more and more, getting inbound requests to participate in social media franchises, and a 311% increase in impressions, BentoBox is continuing to see success with a community-driven social strategy. Community is a vague word though. What does it all mean?

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Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Search for keywords or hashtags in your industry. Understand audience sentiment around major topics.

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Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. 78% of people wish they could have a text conversation with a business. Enter P2P texting. P2P Texting stats from Hustle.

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Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

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Hashtag Analysis Twitter Sentiment 52

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Read Industry News. Check Paid Social Campaigns.

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Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. are mentioned in larger conversations. Identify industry influencers or partners.

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Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events.

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Project Analysis Hashtag Sentiment 111

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. The conversation spread from Reddit to Twitter, YouTube and beyond.

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Skills Sentiment Team Press Release 128

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. By viewing the conversation around your industry topic across multiple social channels, from Facebook to Reddit, you can discern whether you or your competitors are defining and dominating the conversation from an earned social perspective. Click To Tweet.

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Compete Analytics Analysis Sentiment 160

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Is sentiment trending up or down?

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Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors. Does it offer analytics and reporting?

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Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China.

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Oktopost

APRIL 11, 2022

No matter what industry you’re in, other businesses are probably using these strategies already. Share of Voice shows you how often you (or your competitors) come up in conversations relevant to your brand. To build interest through social media, you need to be at the center of social conversations that relate to your brand or field.

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Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

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Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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Team Marketing ROI Training 147

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

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Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

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Strategy Brands Influencer Analysis 106

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Event monitoring. Improve sentiment around customer service. Observe how people search for jobs in the industry. Conversation. Lead generation.

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Keyhole.co

APRIL 12, 2023

Niche/interest hashtags: These hashtags are used within a particular industry or by people who share similar interests. Event hashtags: These hashtags are related to a specific event or occasion. Many users widely use and discuss trending hashtags, often related to current events, holidays, or popular topics.

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Hashtag Analytics Instagram Sentiment 52

Keyhole.co

MAY 3, 2023

So what better way than to invite them in on a conversation? Or, to educate your content strategy, you may want to track hashtags in your industry to learn what types of content your target demographic engages with most. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic.

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Hashtag Social Media Sentiment How To 52

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. By viewing the conversation around your industry topic across multiple social channels, from Facebook to Reddit, you can discern whether you or your competitors are defining and dominating the conversation from an earned social perspective. Click To Tweet.

Compete 109

Compete Analytics Consultant Analysis 109

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. The Benefits of Listening. Ten Great Brand Monitoring Tools. Oktopost specializes in social media management for B2B companies.

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Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Sprout Social

JULY 19, 2022

SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them. Industry or community-specific (example: #BookTok). — Sprout Social (@SproutSocial) July 4, 2022.

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