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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 122
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120
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Rethinking the influencer-brand relationship

Sprout Social

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. Several had never been on a brand trip before.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 123
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Let’s dig into how they do it. Source: Heyday.

FAQ 120
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The 7 Ways Brands Use Social Listening

Convince & Convert

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193