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How to supercharge your marketing strategy with AI automation

Sprout Social

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 104
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How to Measure Social Media ROI for B2B Brands

Oktopost

You can still calculate the combined total spend vs social impact later, but I think it’s interesting to see how your organic social is performing against your social ads. For organic social media, it might be: Costs of your social media management platform/tools. Your social media team salaries.

ROI 174
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Top 7 Mention Alternatives For 2024

Keyhole.co

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month. Brands can use Awario to monitor conversations relating to their business across many social media apps.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

As social media platforms look for ways to further prioritize video, and users seek out more ephemeral, bite-sized content, marketers have an opportunity to incorporate quick videos into their strategies in cost-effective, creative, and powerful ways. 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182
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The power of brand advocacy and its uses

Sprout Social

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 128
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage. Trend-tracking.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84