Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.
Let's personalize your content