Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. Live Video. How To Videos.

Types 119

Types Video Content Case Study 119

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Pam Moore

NOVEMBER 29, 2017

I am hosting a training webinar to help you learn the influencer marketing trends for 2018 and understand how you can integrate influencer marketing into your business and marketing strategies and plans for 2018. On this free webinar I will be sharing with you the exact same methodologies we use with our agency clients big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. So here are 4 ways you can use valuable content to increase your website traffic. For proof this type of content works, check out this case study from Smart Insights.

Content 98

Content Hubspot Curation Case Study 98

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. For example, a goal would be to increase social media followers by 10%. An intention would be to create more engaging content to attract more followers. What content did perform well? Goals are results-oriented.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

agora pulse

JANUARY 13, 2021

Bonus Material: Free Social Content Calendar. But wield it well and it can work wonders for your social content. A good social media caption has the power to attract, engage, and convert fans. So why aren’t brands putting more focus on their caption content? Benefits of Great Social Media Captions

Social Media 191

Social Media Engagement Tips Hashtag 191

Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

B2B 98

B2B Platform Price Software 98

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. What is content distribution? Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. So what does content marketing mean? It’s exactly what it sounds like – marketing tactics that focus on content. Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Small Business Mavericks

MAY 7, 2011

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. I see the most potential for HTML 5 being in the embedded and interactive content categories. With Web 2.0

Small Business 150

Small Business Types Content Embedding 150

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 129

Video Social Media How To Trends 129

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Oktopost

APRIL 8, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. If you’re generally active on social media, you’re likely familiar with network algorithms. Embracing the Algorithms.

Social Media 103

Social Media B2B Statistics Types 103

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

DECEMBER 8, 2020

General social media video best practices. More and more videos are being published, which means you’re competing against a lot of content. For the most part, people on social media have short attention spans. This general practice tip does vary across networks and types of videos, as we’ll see later on.

Video 129

Video Social Media Study Instagram 129

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversation 90

Conversation Video Tips Embedding 90

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 93

Policies Template Templates Examples 93

Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? That’s why I teamed up with SEMrush for a series called, Social Chat 2.0. How to Turn Your Social Media Traffic Into Sales. SEMRush Social Chat Recap. And who wants to be sold?

Social Media 127

Social Media How To URL eBook 127

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Almost Savvy

JULY 20, 2010

Posted by Irene Koehler in Blogging , Facebook , LinkedIn , Social Media , Twitter on July 20, 2010 | 15 responses Does it ever feel that there is a non-stop downpour of Facebook posts, YouTube videos, Twitter tweets, LinkedIn connections and blog posts? Do you ever feel like you’re drowning in content?

Social Media 228

Social Media Content LinkedIn Lijit 228

Social Media Strategies Summit

SEPTEMBER 30, 2021

Investing in high-quality content is always an excellent way of reaching, engaging, and offering value to your audience. Industry experts will argue that the best way to create content is to produce articles, videos, visuals, etc., And what type of content will work to engage the people inhabiting it?

Content 168

Content Overview Examples Resources 168

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. First of all, you need to have a content strategy that fits the nature and niche of your business.

Content 187

Content Curation Marketing SEO 187

Razor Social

JUNE 22, 2017

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. Your focus should not be on social media.

Social Media 110

Social Media Content Survey Influencer 110

Almost Savvy

OCTOBER 14, 2011

By popular demand ( well, demand is a strong word, it’s more like popular request ), I’m offering a complimentary webinar on Tuesday, October 18. How do I mute certain types of updates? If I’m seeing content from people who aren’t my friends, does that mean that people I don’t know are seeing what I post?

Facebook 244

Facebook Privacy News Price 244

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. What are your content marketing goals? What events can your content work with?

How To 98

How To Press Release Template Templates 98

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything).

List 145

List Social Media HootSuite URL 145

Your Escape From 9 to 5

JUNE 27, 2022

Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content.

Trends 74

Trends Content Real Estate Marketing 74