Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

agora pulse

JULY 12, 2019

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. hours each day with digital media, compared with 3.5

Social Networking 99

Social Networking Compete Social Media Management Overview 99

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This makes it easy for content to get lost and makes sharing diverse content a significant challenge.

Content 62

Content Aggregator Social Networking Social Media Management 62

Unmetric

MAY 28, 2019

No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Direct-to-consumer brand Glossier’s customer-first approach and social-based marketing have helped them build a cult following on Instagram. as a (b)rand we mus(t) remain unbia(s)ed.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Kikolani

DECEMBER 1, 2014

is available on social media. Not only will you be able to quickly see which networks you can establish your name upon, but you will also discover over 500 social networks. Especially considering there are so many social networks that you “must” be a part of to reach your audience. $99

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Uniform branded content sometimes feels alienated and not personally connected to the advocates.

Social Media 62

Social Media Tools Content Social Media Management 62

Ignite Social Media

SEPTEMBER 12, 2023

Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network. This is for boosted content. Here’s a diagram of Reels Safe Zone.

Diagrams 101

Diagrams Instagram Social Media Management Reddit 101

Hootsuite

MARCH 1, 2024

In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use. 1 Social Media Tool Create. As a Meta Business Partner, Hootsuite is one of the first social media management apps to launch a Threads integration.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 80

Template Templates Social Media RFP 80

Buzzlogix

AUGUST 15, 2017

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?

Social Media Management 49

Social Media Management Social Media Apparel Sports 49

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 98

Publishing Tools Brands Facebook 98

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

Social Media Management 40

Social Media Management Social Media Tools How To 40

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Earned media is about getting third-party media coverage for a business.

Consultant 309

Consultant Social Media Curata Sysomos 309

Oktopost

OCTOBER 19, 2020

Life’s too short to manually upload all your content to social media. Our enterprise customers share a LOT of content every day, and often the same posts go to multiple profiles on each social network. But what about creating all that content? Our new AI Message Generator can take care of that.

Social Media Management 140

Social Media Management Hashtag Social Media Social Networking 140

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Idaconcpts

APRIL 6, 2016

Either your content is really boring, really annoying (ads, affiliate links, etc.) Try switching up your content and checking your statistics to see if people are actually seeing your posts. If you write interesting posts about topics people care about, readers are likely to share to their own social networks.

Social Media Management 70

Social Media Management Social Media Meme Analytics 70

Oktopost

JANUARY 10, 2022

Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 141

Campaign Social Media Social Media Management Team 141

Socialized

FEBRUARY 8, 2021

Learn to use social media management tools: When your social media handle receives negative chatter, it’s almost overwhelming to go through every comment or post that talks about you or your product dismissively. It’s vital to reply and respond accordingly.

Social Media 130

Social Media Tips Reputation Social Media Management 130

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams.

Review 70

Review Social Media Management Price Collaboration 70

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

Social Networking 112

Social Networking Widget How To URL 112

Oktopost

APRIL 4, 2022

Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. She created content around the realities of working from home, poking fun at the corporate world. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Social Media Management Apple YouTube 118

Oktopost

MARCH 10, 2022

And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it. I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Social Media Management. Photo from Brandwatch.

Review 91

Review Case Study Social Media Management Airlines 91

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Social Media Management Platform Instagram 93

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 234

Social Media Tools Software Curation 234

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Postcron

DECEMBER 20, 2022

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. Before you start planning and creating content take a step back to establish your goals for the holidays.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Firebelly

MARCH 8, 2016

Pablo is an image creation product designed by Buffer, the popular social media management tool. Bonus feature: If you’re a Buffer user, you can easily schedule your newly-created images to publish on your social networks. Canva for Work is $12.95 monthly or $119.40 Pablo by Buffer. Cost: Free. Cost: Free.

Social Media 100

Social Media Tools Tumblr Content 100

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

JUNE 5, 2019

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122