Remove Brand Monitoring Remove Content Remove Social Media Management Remove Social Networking
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. If not, it could be time to change your content pillars.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

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21 best social media analytics tools

Unmetric

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

The company was arrogant -- all but the social media manager who chimed in on my post. The service was questionable. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way.