Convince & Convert

JULY 31, 2012

Twitter used to have a “firehose” deal with Google, whereby all tweets were indexed, but that deal expired over a year ago, and led (at least indirectly) to the rollout of Google + so that the big G could have their own source of social signal. Jay is the founder of [link] and host of the Social Pros podcast.

Google 165

Google Adwords Software Social Media Management 165

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Pixlee

JUNE 19, 2017

Some of the preferred metrics to track are: Engagement: Start with a baseline and track the increase in engagement with content related to your brand in the form of comments, likes, clicks, and shares. Visibility: Pay attention to website tracking and use social listening to track organic conversations about your brand.

ROI 40

ROI Influencer How To Marketing 40

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers. (For

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Introduction to Social Selling. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JUNE 30, 2011

Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand.

Social Media 157

Social Media Flickr Mobile Comments 157

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

agora pulse

JUNE 22, 2020

When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn’t enough. After all, jumping from platform to platform to post content, engage with followers, and check analytics isn’t ideal for your productivity. Managing your company’s social media pages?

Features 147

Features Social Media Social CRM Social Media Management 147

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. New YouTube video that goes viral. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote your “evergreen&# content and assets.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Consultant 124

Consultant Metrics Social Media Social CRM 124

agora pulse

OCTOBER 28, 2020

If you’ve been using native social media tools to manage your brand’s social channels, you probably feel like you have to be everywhere at once. You’re checking Facebook notifications in one tab, uploading to YouTube from another device, posting Instagram Stories from your phone, and the list goes on. Social CRM.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type. Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?” Social Media trolls can be tough to handle sometimes.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 130

Social Media Consultant Health Care Questions 130

Hootsuite

OCTOBER 19, 2021

While Facebook Business Suite is an all-in-one tool for managing your Facebook and Instagram professional accounts, Creator Studio offers content tools specifically for content creators. Content resources. Source: Content Inspiration in Facebook Business Suite. Facebook Creator Studio. But follow the names of the tools.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Convince & Convert

MAY 17, 2012

Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. It also highlights which messages are working best so that you can learn and prepare better content from your results. Includes a CRM system.

Social Media Management 164

Social Media Management Small Business Social Media Tools 164

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Webbiquity SMM

DECEMBER 4, 2012

Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 17, 2011

There are so many possible answers the words “social media consultant&# have lost all descriptive value. Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. Integrate, Don’t Disintegrate.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

FEBRUARY 19, 2016

If you want to know what content you should maybe consider retweeting because it’s of interest to your audience, Little Bird can give you that answer as well. Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business. Share this content.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Content Creation Cameras For still photos, I typically use my iPhone 3GS or Panasonic Lumix TZ5. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 9, 2010

kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&#

Social Media 119

Social Media Strategy Survey Social CRM 119