Small Business Mavericks

JUNE 12, 2014

She says that instead of content finding the customer, today’s customer finds the content. Millennials are the focus of the study in the article, but we all know non-millennials who have changed their expectations because they have gotten used to using mobile technology. chat) — does your company do that?

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

DECEMBER 11, 2015

Mobile purchasing is increasing by the minute. And mobile browsing is still on the incline. Easy to Navigate – You want your mobile visitors to be able to find what they are looking for. Keep your mobile website focused on your visitors’ needs and convert your traffic to sales. Many people have both.

Mobile 70

Mobile Features Content Small Business 70

Small Business Mavericks

MAY 13, 2014

When you look at what mobile marketing is, it’s this: one message aimed at multiple targets. Trying to figure out which content and formats will hit all those devices and platforms with a successful performance is one of the difficulties marketers face. How does a business decide which mobile marketing strategies to use?

Mobile 79

Mobile Small Business Strategy Sites 79

Small Business Mavericks

JULY 1, 2014

Simon Penson on Moz recently looked at the way that usage breaks down in his piece “ Screen Size Matters: Adapting Content Strategy for Multiple Devices “ He looks at the results of a study on the way people are using different devices, when they are using them, and what they are using them for.

Strategy 87

Strategy Mobile Small Business Study 87

Small Business Mavericks

SEPTEMBER 21, 2015

As of January of this year, content creation has the second largest share of digital marketing budgets. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Content marketing will be bigger than ever. Imagine more advertisers using video content in their native ads.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

NOVEMBER 27, 2015

This particular ratings update is to accommodate the increasing nature of mobile search. Why Mobile Search is Such a Big Deal. The guidelines then go on to explain web pages, the nature and importance of web page content, and so on. Today, more people have smartphones as not. I highly recommend it.

Google 70

Google Guidelines Marketing Mobile 70

Small Business Mavericks

DECEMBER 24, 2013

Never mind why this is so, but if that’s the direction that computer usage is going in, then it would behoove content marketers to pay close attention. For one thing, tablet computers are more like mobile phones or PDAs than PCs or laptops. The display screen is different. That’s why responsive websites are important.

Marketing 98

Marketing Mobile Small Business Survey 98

Small Business Mavericks

JULY 11, 2012

It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

SEPTEMBER 9, 2014

” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. Short wins over long, and simple is way better than complicated when it comes to this type of content. Video Marketing how to/tutorial videos mobile video video' How-To/Tutorial Videos. It has to be clear and concise.

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

JUNE 3, 2014

I’ll use mobile advertising as an example because the smaller screen size makes the ads very noticeable. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. Native Ads Are Not Standardized & We Interact With Content.

Advertising 79

Advertising Mobile Guidelines Apple 79

Small Business Mavericks

DECEMBER 22, 2014

B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in the future. Social media — because your customers can connect immediately.

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. Longer Content – It seems that the search engines are favoring longer content. I think longer content is in, and to be truthful, longer content will always have great benefits.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

JANUARY 29, 2013

is planning a comeback in search, video, and mobile. Its acquisition of Stamped – Stamped is a mobile app. enough clout to compete with Google’s Android product, and if Facebook gets into mobile to compete for this space, then it could become an all out war. According to this article at TechCrunch, Yahoo!

Yahoo 101

Yahoo Compete Mobile Google 101

Small Business Mavericks

JANUARY 29, 2014

Website Unique Visitors – Total visitor count is good to know, but your unique visitors gives you a better picture of how many new eyeballs are looking at your content. Mobile Engagement – How many of your website visitors access your site from a mobile phone? New visitors are new prospects.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

SEPTEMBER 14, 2012

Then, along came blogging and social media, videos, mobile marketing, etc. It doesn’t matter what an algorithm change targets, whether it is links, on-page keyword usage, content farms, or something innocuous like the importance of a title attribute on an image or video. Google Panda was one of those. That’s the rule.

SEO 161

SEO Directory Engineering Mobile 161

Small Business Mavericks

DECEMBER 26, 2014

Here’s what Google says it looks for: providing relevant, useful, and original content. making it easy for customers to navigate your site (including on mobile sites).

Sites 146

Sites Cost Mobile Google 146

Small Business Mavericks

JUNE 12, 2013

This can be costly, lead to duplicate content issues, and be bad for SEO. For instance, if you have a mobile website and a traditional HTML website, both with the same content, then Google may decide to de-index one of those sites based on the duplicate content. You certainly don’t want that to happen.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

JUNE 12, 2012

For instance, one of the changes addresses mobile autocomplete. A third change addresses boilerplate content in the title – such as “Go Back” or “Click here.” ” The change will help Google better sort those content words out of titles. Another addresses Japanese language search.

Google 194

Google Comparison Engineering Social Networking 194

Small Business Mavericks

JUNE 28, 2012

Google’s Nexus 7 is stacked with the most popular mobile operating system, Android. 1 search engine on the planet and committed to helping consumers find the best content in the formats they prefer, if you are a content producer in the video, music, e-book, or magazine formats, then this is a golden opportunity.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

NOVEMBER 7, 2014

Some of these tips may be new to you, and others will probably be something you’ve heard before, but they are good reminders of what works when writing content that converts: Use a strong command verb to start your CTA. Keep it short and specific to your audience. Use words that provoke emotion or enthusiasm. Know your devices.

Discount 107

Discount Price Journal Mobile 107

Small Business Mavericks

FEBRUARY 10, 2015

Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. ” It is hard to create a natural-feeling piece of content that spreads your message and isn’t pushy. Native advertising is the only online advertising — wait. What Is Native Advertising?

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook looks for “high quality content” that is timely and relevant — August 2013. Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook targets like-baiting, frequently circulated content, and spammy links — April 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

OCTOBER 23, 2013

Mobile is expected to impact 87% of buying decisions in 2013. of shoppers say Pinterest content inspired holiday gift purchasing. Mobile is expected to impact 87% of buying decisions in 2013. of shoppers say Pinterest content inspired holiday gift purchasing. Many of them make purchases based on social media content.

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

MAY 22, 2014

If your website is responsive and works on mobile devices, your videos should, too. Don’t copy their videos, copy their technique and add your own twist to your unique content. Don’t make it automatic – many people browse with the mute buttons activated - so folks can choose to watch it instead of turning it off.

Video 102

Video Library URL SEO 102

Small Business Mavericks

AUGUST 9, 2012

Put together a content strategy for your home base. You want it to be targeted SEO content , but you also want it to be valuable information for your human audience. And work toward a video marketing strategy and mobile marketing strategy. Let’s start with your website. You have one, right? Does it have a blog?

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

OCTOBER 5, 2012

You can use calls to action to sell services, get opt-ins to your newsletter or mailing list, increase your downloads for an e-book or mobile app, or to promote an affiliate product. If you want to write a helpful blog for your readers, find ways to link to other content – either your own or someone else’s.

How To 98

How To SEO Newsletter Resources 98

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

OCTOBER 24, 2014

The preponderance of mobile phones has changed the way we look at search results. No matter what it looks like on the bigger screen of a laptop, it has to translate well into the different mobile devices your customers use to find your business. ” – Rebecca Maynes. What Does Your Site Look Like On A Phone?

Mobile 131

Mobile Patterns Study Engineering 131

Small Business Mavericks

DECEMBER 17, 2012

Many of the improvements have to do with Android, Events, and mobile phones. An easier way to author content on mobile platforms. A notice when a mobile user has new stuff to read. Mobile notifications from your favorite Google+ circles. Better interaction with Google+ Communities for the mobile phone and tablet.

Mobile 87

Mobile Google Widget Notification 87

Small Business Mavericks

MARCH 15, 2012

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. Do your mobile specific pages appear in search results?

Mobile 107

Mobile Small Business URL Engineering 107

Small Business Mavericks

JULY 31, 2013

Content marketing is a term that has gained newfound respect. In truth, online marketers have been doing content marketing for years, but for most of that time it was called something else. All of those channels can be wrapped up in one overarching term – content marketing. Mobile marketing. Image sharing.

Content 105

Content Marketing Engineering Small Business 105

Small Business Mavericks

NOVEMBER 20, 2014

Here’s her list: Mobile-only/Mobile-first will be the norm — everything is moving to mobile because that is how most of us will be accessing the internet. And mobile is obviously going to be on the list because it is far past being a trend.

Marketing 102

Marketing Mobile Trends Data 102