Convince & Convert

DECEMBER 10, 2014

For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram, and so forth). Your average cost per piece of content produced is $88.33. to start to more intelligently value the impact of each piece of social content. Now You Know Your Costs.

Social Media 151

Social Media ROI Cost Insurance 151

Firebelly

SEPTEMBER 3, 2010

While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Twist Image

AUGUST 1, 2014

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. We look at vanity metrics like users, clicks and whatever else. content marketing. organic search.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 104

Campaign Groups Groups Communities 104

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics. Search engine optimization metrics.

Metrics 40

Metrics Blogger Collaboration RSS 40

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

NOVEMBER 13, 2009

Social Search. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Lastly, social research is emerging as an area to watch carefully.

News 100

News Social Media Marketing Paid Search 100

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Kikolani

NOVEMBER 2, 2012

Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. 7 Outstanding Example Presentations Using Prezi – Want content beyond text?

Mashup 117

Mashup Resources SEO RSS 117

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? How will you measure? What  How will you gather information? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Bill Hartzer

FEBRUARY 8, 2011

– Define metrics and reporting to measure dealer website success. – Constant study of emerging trends within organic search, paid search, and social media. . – Collaborate and build strong working relationships among internal departments and outside partners.

Engineering 110

Engineering Guidelines Paid Search SEO 110

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Fresh Web Explorer – Discover emerging trends in keywords, phrases, and URLs in the web’s freshest content. Sort the data by Search Volume.

SEO 167

SEO Tools Analysis CPC 167

Firebelly

JANUARY 29, 2010

A blog will allow to attract very targeted prospects by providing content but just as any other marketing approach, it can also damage your business if not done correctly. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 25 Social Media Facts and Statistics. e-Strategy Trends ). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

SEPTEMBER 21, 2012

Blogging / Content. Fortunately, there is an easy way to bridge the gap between great people-pleasing content and the necessary elements of SEO: Guest posts. 7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Search Engines / SEO.

Mashup 117

Mashup Resources SEO Remix 117

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Go to Behavior > Site Content.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 143

SEO Social Media Metrics Sentiment 143

Koka Sexton

APRIL 27, 2023

The Waterfall Model: An Invaluable Tool for Content Marketing Content marketing is a beneficial tool for getting your organization’s message heard. The Waterfall Model is an effective way to manage the process of content creation and distribution, ensuring an organized and timely approach.

Overview 52

Overview Content Marketing Metrics 52

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. In the past, share of voice was used to measure the success of your paid advertising. Customer data.

Social Media 144

Social Media How To HootSuite Metrics 144

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Content for Sales.

Strategy 111

Strategy Content Marketing B2B 111

Keyhole.co

MAY 18, 2023

About 15% of feed content is AI-recommended from non-followed accounts. 82% of B2B content marketers use Twitter. 46% of TikTokers engage with content on TikTok without distractions or using multiple screens at once. Monitor your TikTok profile metrics YouTube 101. Check your YouTube channel metrics Others 121.

Statistics 59

Statistics Social Media B2B YouTube 59

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. I will focus on quality, not quantity, when it comes to content. Here’s a sobering statistic: it’s estimated that 5% of a brand’s content generates 90% of engagement, on average.

Marketing 89

Marketing Metrics Privacy Mobile 89

Webbiquity SMM

MAY 3, 2016

Supplies competitive intelligence such as what content is getting traction for your competitors, which networks they are having success on, who is sharing their content, and your content performance compares to theirs. Also useful for content curation, content planning, social media monitoring, and infuencer outreach.

Tools 100

Tools Sample Samples Price 100

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Storify Flipboard Press Release 167

Rebekah Radice

SEPTEMBER 13, 2016

You could pump out content 24/7. You might consider hiring someone to write, post and share your content. Think about the content you can create that becomes the solution. Planning (implementation, deployment, and tracking of critical success metrics). This next step will help in every aspect of your content marketing.

Campaign 143

Campaign Social Media Marketing URL 143

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. This post is a somewhat technical approach toward dealing with duplicate content issues.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Kissmetrics – Kissmetrics lets you track important conversion metrics, including first-time visitor conversions, return visitor conversions, as well as the visitor’s’ behavior on the site. Marketing Automation. Ad Conversion.

Conversation 98

Conversation Tools Template Templates 98

Rebekah Radice

SEPTEMBER 13, 2016

You could pump out content 24/7. You might consider hiring someone to write, post and share your content. Think about the content you can create that becomes the solution. Planning (implementation, deployment, and tracking of critical success metrics). This next step will help in every aspect of your content marketing.

Campaign 60

Campaign Social Media Marketing URL 60

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. And at the end of the day, that is a crappy metric. In that case, it’s a different story.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

AUGUST 19, 2016

” But the companies that create really good content, now they’re sharing their best content in order to build up that audience. Anthony: Number four, content and specifically, content mapping. Content needs to be out there, because the conversations are happening out there. Number four. Anthony: Okay.

Engagement 60

Engagement Questions Organization Process 60

Razor Social

DECEMBER 21, 2016

This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. Content Marketing. Marketing Automation.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. Here’s how you should present it.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. I think it’s a great opportunity in the same way that search ads are actually incredibly helpful. Jay : Absolutely.

Social Media 119

Social Media Adwords B2B Training 119

Webbiquity SMM

NOVEMBER 12, 2013

Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. B2C companies?

Statistics 226

Statistics Social Media B2B Journal 226