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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. This renaissance speaks to mainstream media’s increased perceived credibility and trustworthiness. People are not surfacing your content through search. Here’s the problem.

Fashion 409
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Which social media channels should your brand be present?

Visually SM

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. This made it feel a bit like a spammy social media network. Does Pinterest still have interest? Is Pinterest Dying?

Strategy 195
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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. These include: Reddit.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147