Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality.

Social Media 167

Social Media Marketing Small Business Influencer 167

Pam Moore

JULY 17, 2017

The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. It needs to be integrated with other digital and marketing programs.

Social Media 167

Social Media Marketing Training Analysis 167

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. How could Facebook not approve your ad? Facebook is not going to force you to read the guidelines.

Policies 167

Policies Advertising Facebook Guidelines 167

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider.

Influencer 166

Influencer Tips Marketing Training 166

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

JULY 1, 2016

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. How could Facebook not approve your ad? “What the heck! “What the heck!”

Policies 167

Policies Advertising Guidelines Facebook 167

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

Template 78

Template Templates Social Media Content 78

Pam Moore

OCTOBER 1, 2017

Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Instagram.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 27, 2016

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall.

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience?

Analytics 167

Analytics Google Metrics ROI 167

Visually SM

APRIL 20, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 20, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 21, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

Template 60

Template Templates Content Marketing 60

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. You must ensure there is brand alignment with your employee content strategy. Employee-Driven Content Strategy. They have no agenda.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Social Profit Factor Training Academy and Marketing Nutz Can Help!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer Marketing – Breaking Through the Noise. Co-created content is not just a buzzword or the next new shiny object that will solve your business problems.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. SoundCloud.

Advertising 113

Advertising Facebook ROI Analysis 113

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. We will start with a Google, Facebook or Twitter search. Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself. 15 Tips to Zoom Your Online Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Decentralized Content.

Content 131

Content Marketing Cost Metrics 131

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Supporting Resources: 15 Tips to Zoom Your Brand (white paper).

Brands 113

Brands Strategy Reputation Marketing 113

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

Social Media 97

Social Media Marketing Newsletter URL 97