Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Your LInkedin page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Speaking at an event? Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

MAY 23, 2010

and I had a poke around on Wikipedia to read more about the actual software: Microsoft SharePoint , also known as Microsoft SharePoint Products and Technologies , is a content management system with integrated search functionality developed by Microsoft that allows users to work in a web-based collaborative environment. Related posts.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers. (For

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. link] [link] Tim Bryan RT @jaybaer: Everything you ever wanted to know about Facebook, in one convenient batch of awesome Webinars.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Looking forward to some great new content since I get tired of listening to that Jay guy all the time anyway!

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

NOVEMBER 28, 2011

Evidently, whether it’s food or fact, calories or content, our consumption patterns are in lock step. 20 years ago, we ingested information and calories in chunks, and at pre-ordained times that were so unassailable as to be practically Pavlovian. .” In fact, just 5% of Americans eat three square meals a day.

Patterns 119

Patterns Journal News Eventful 119

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Is anyone out there? Does anyone care?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 10, 2010

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. Find where your clients/contacts are in the social media realm.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Terrific content, per usual. Terrific content, per usual.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Thanks for bringing it to CA conference! If you missed it, read the recap.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. Will tweet and FB now.

Social Media 116

Social Media eBook Strategy Consultant 116

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). With Social Media, take a look at Chris Brogan.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. Company launches a media content destination for women.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. The larger screen size is great for an information-based app like this one). I recognized a fellow who I'd bumped into before at other events.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. And to do everything we can so this never happens again.&#

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

JULY 15, 2010

Who is responsible for adding content? Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? It might be different people for each task.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. Tom agrees, and included that concept in the Executive Summary.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. But, it's not a 1:1 correlation in my mind. link] Amy D.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing good support information for B2B social media. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= We have been saying many of these things for the past year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 12, 2012

Gives them a lot of access to photography and photo content and a whole other way for people to share experiences and now they’ve got the Android app. There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : Yeah. Okay, I get it. Eric : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. It seems to be working.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

AUGUST 18, 2010

Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

Social Media 141

Social Media Strategy Social CRM Consultant 141