Firebelly

OCTOBER 2, 2012

So what does that have to do with content marketing? I started uploading installation instructions, putting up construction information, and even wrote a 20 page report/ebook on why you needed this product. I was doing content marketing before that was ever even a word. Hell, we didn’t even call it content back then.

Education 176

Education Marketing Content Construction 176

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. How people perceive your brand depends a lot on the content you put out into the world. Social media in higher education is a perfect avenue for that. Advantages of social media in higher education.

Education 111

Education Social Media Tips Policies 111

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space.

Industry 123

Industry Real Estate Social Media Sports 123

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. But what's really the formula for creating shareable content? Crafting engaging and shareable content is the key to unlocking greater reach and interaction on social media platforms.

Social Media 91

Social Media Content How To Meme 91

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. As one marketer said, “You need a lot of content to support a program.

Strategy 132

Strategy Content Curation Press Release 132

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. The latest data from January 2024 shows that 93.2% Source: youtube.com 2.

Social Media 226

Social Media Tips Marketing UGC 226

Laurel Papworth

SEPTEMBER 30, 2022

for Metaverse including startups, Education (Nurturing/Mentoring) and Commerce. 00:00:01.090] Hello, my name is Laurel Papworth and today I’d like to bring you some information about how the country Korea is rolling out a pan-government strategy, which means every department for the Metaverse. 00:05:26.170].

Education 59

Education Strategy Virtual World Startup 59

The Realtime Report

FEBRUARY 15, 2024

A highlight was the exploration of the next stage in storytelling; the pivotal role of ‘edutainment’ in crafting content that captivates and engages, combating a marketer’s most formidable challenge – dwindling attention spans. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Start with the basic stuff: demographic information. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Template 102

Template Templates Social Media Content 102

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. 4 brands elevating their cannabis social media content. Weed For Black Women.

Social Media 89

Social Media Brands Content Guidelines 89

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

B2B 131

B2B Education Meeting Engagement 131

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Content 182

Content Marketing How To Social Media Management 182

Ignite Social Media

JUNE 28, 2022

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend.

Video 146

Video Content Marketing YouTube 146

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action. Finally, it’s limiting.

Video 94

Video Film Content How To 94

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. Sustainable seafood information.

Education 127

Education Engagement Brands Delicious 127

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 136

Social Media Content Lurker Metrics 136

Direct Marketing Observations

OCTOBER 27, 2023

I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing? Verify Information : Always verify the information you come across, especially if it seems too sensational or questionable. Does it not?

Social Media 130

Social Media How To Privacy News 130

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 161

Conversation Video Content How To 161

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). We see a steady stream of examples in the media of lawyers, business leaders, and politicians disseminating incorrect or misleading information. Poor Content Don’t let ChatGPT do your homework for you.

Training 154

Training Policies Team Guidelines 154

WebInKnow

OCTOBER 26, 2022

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.

Content 62

Content Education How To Marketing 62

Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do?

YouTube 110

YouTube Content How To Survey 110

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

The Realtime Report

OCTOBER 31, 2019

The Basics of Web Content Writing. In the burgeoning online realm, content is the king. You have to do web content writing right in order to grab the attention of the audience. Not all content succeeds at driving more traffic and business along with it. Web Content Writing in a Nutshell . But, there’s one problem.

Content 119

Content SEO Loyalty Research 119

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Likeable

AUGUST 23, 2021

The information and tips in this article come from one of Likeable’s Smarter Social modules. So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. What is the message I am trying to spread with this social media content? It takes us 1.7

Social Media 81

Social Media Content Module Mobile 81

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Content 143

Content Metrics UGC Conversation 143

The Social Media Incubator

JANUARY 6, 2012

There’s been quite a bit of discussion about the reliability of online information that is compiled by individual users (think Wikipedia ). The Stop Internet Piracy Act (SOPA) is an effort to regulate all content online. There are those who support the bill and would like to see unauthorized content removed from all websites.

Wikipedia 127

Wikipedia Foursquare Proposal Policies 127

Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 220

Social Media Reddit LinkedIn Research 220

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Process 109

Process Tools Content Price 109

Ignite Social Media

JANUARY 17, 2018

In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to keep in mind when creating a social content strategy from scratch, or refreshing one that already exists, to make sure your hard work works for your brand. Build your brand’s content themes.

Strategy 137

Strategy Content Collaboration Social Media 137

Likeable

NOVEMBER 30, 2021

The information and tips in this article come from one of Likeable’s Smarter Social modules. that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. And, to be honest, crafting a piece of good social content is pretty easy.

Social Media 83

Social Media Content How To Module 83

Bill Hartzer

FEBRUARY 20, 2024

Platforms like Twitter, Instagram, and TikTok have become increasingly popular channels for accessing information among younger generations. Risk of Misinformation: The abundance of financial information on social media may lack proper vetting and fact-checking.

Study 95

Study Trends Banking Exercises 95

Ignite Social Media

APRIL 13, 2022

Mielle Organics is a natural hair care brand that leverages the power of UGC by spotlighting their customers, whether it be through resharing unboxing videos, product hauls or before and after photos, Mielle Organics content mix prioritizes making their customer feel like they’re a part of a community. Examples: View this post on Instagram.

Communities 135

Communities Instagram Brands Education 135