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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. She even gives examples of current and past campaigns that have driven results for Drift.

B2B 62
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Online Marketing Predictions for 2010 [eBook]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Online Marketing Predictions for 2010 [eBook] Written on January 1, 2010 by Justin Levy in ebooks , marketing , social media 13 Comments - Leave a comment! Want to know what some of my predictions are for 2010?

eBook 113
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All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » All of Seth Godin’s Free ebooks in one place All of Seth Godin’s Free ebooks in one place Written on September 16, 2009 by Josh Peters in Social Media 17 Comments - Leave a comment!

eBook 273
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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