article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. Which reminds us: never buy followers. Trust us. ) That’s wonderful news!

Metrics 107
article thumbnail

10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. But first, let’s start with a definition. How to Use Reels for Instagram: 10 Real-World Examples. What Are Instagram Reels?

Examples 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Before we plow on any further, let’s get some definitions straight. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags. Source: Glossy ).

Examples 223
article thumbnail

B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. The way you do influencer marketing if you want to use LinkedIn, for example, is that you’ll first need to find the top LinkedIn influencers and get them to promote your product.

B2B 59
article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

B2B 93
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Whether or not that’s true , it’s essentially self-perpetuating: if we think we have a short attention span, we will naturally favor shorter content. Let’s get into it.

Video 231
article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130