Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

ProBlogger

NOVEMBER 11, 2014

Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Would another blogger actually choose to link to it in the sea of other content available online? Successful bloggers consistently execute on the little things that make their content relatable, shareable, and linkable.

Content 55

Content B2B How To Reputation 55

Sprout Social

JULY 20, 2016

Being active goes beyond posting content. If your prospects post on LinkedIn, get in the habit of liking and replying to their content. Reply to other people’s posts and share content from sites other than you own. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 22, 2021

As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. For inspiration on how to level up your social strategy and ensure your content stands out from the crowd, we’ve rounded up a list of B2B social media post ideas for you to try.

B2B 137

B2B Social Media Hashtag Press Release 137

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. Clearly, your buyers are now all over social media.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. Plainly put, LinkedIn marketing is the process of using LinkedIn to generate leads, make connections, improve brand awareness, foster professional relationships, share content and drive traffic to your website. Publish engaging content.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

agora pulse

FEBRUARY 25, 2020

So many channels to monitor and create content for, usually at the same time! Nobody wants to set daily reminders to share posts manually on social media—so tools that allow you to schedule in your content months in advance. Repurpose existing content. Creating content is essential to a successful digital marketing strategy.

Products 193

Products Notification Curation Banking 193

Pam Moore

MARCH 16, 2018

Your content on all social platforms must scream results. Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Take time to update this content at least once a month. I'd rather see 500 that were earned by providing relevant and valuable content.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 1, 2015

Influencer marketing? Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). Your best influencers are often your own employees (but train them). Rethink “influencer” marketing? Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

agora pulse

AUGUST 19, 2020

What is content curation? How does it differ from content creation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Pros for Creating Content. Generates leads. Already approved.

Curation 130

Curation Content Curata Flipboard 130

Rebekah Radice

MAY 4, 2017

Before we jump into promotion, let’s first talk about your content. It’s no secret that content marketing is key to building trust with your customers. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. It needs to be the type of content that converts.

Social Media 154

Social Media Engagement Meme Buy 154

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

OCTOBER 7, 2021

It takes an active process to ensure you’re not being influenced by implicit bias. For example, when you picture a medical doctor, you might first think of a white man in a lab coat. However, if you’re writing a technical industry white paper, using jargon is acceptable. Stereotypes reinforce implicit bias.

Brands 126

Brands Guidelines Class Company 126

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Break through a cluttered content landscape.”. Her recommendation?

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Rebekah Radice

MAY 4, 2017

Before we jump into promotion, let’s first talk about your content. It’s no secret that content marketing is key to building trust with your customers. Sharing the right type of content will help: Prospects begin to recognize you as a the “go to” resource. It needs to be the type of content that converts.

Social Media 60

Social Media Engagement Meme Buy 60

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

ProBlogger

AUGUST 26, 2014

The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content. What is Massive Value Content? Influencers in your niche love to talk about you. The Ultimate Cheatsheet to Create Massive Value Content on Your Blog. Massive Value Content (MVC). Get the gist?

Content 54

Content Case Study How To Curation 54

Sprout Social

MAY 10, 2023

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. There’s as much funny meme content on Twitter as political discussions and updates. Table of Contents Why should businesses use Twitter?

Twitter 108

Twitter Hashtag Sentiment Trends 108

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Types 60

Types Content Diagrams Posterous 60

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Here ya go.

Diagrams 60

Diagrams Posterous Eventful Template 60

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days.

Content 104

Content Marketing Screencast Tumblr 104