yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. It Drives Conversions. Enter Storytelling! Why is it so powerful?

B2B 178

B2B Loyalty Conversation Buy 178

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Janet Fouts

FEBRUARY 11, 2013

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Drives Conversions. It Drives Conversions. Enter Storytelling!

B2B 130

B2B Loyalty Conversation Social Media 130

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Youtility content accomplishes this goal.

Content 143

Content Proposal B2B Meeting 143

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. In this podcast we share in detail in 20 short minutes what exactly influence marketing is and how you can tap into the power of the OPC – other people's content and other people's community!

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. Let's flip this conversation around.

Training 167

Training Influencer Team Analysis 167

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Increased Conversions. I just had the internet. Sounds easy right?

Statistics 133

Statistics Content Hubspot Marketing 133

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Content Analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Drives Conversions. It Drives Conversions. Enter Storytelling!

B2B 100

B2B Loyalty Conversation Social Media 100

Pam Moore

MAY 6, 2019

One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds and influencers in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. Business benefits of co-created content.

Influencer 60

Influencer Activities Content How To 60

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Recognize the Opportunity of User-Generated Content.

UGC 40

UGC Content Authentication Curation 40

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. If you are curious on learning more, check out our white paper on the subject.

Organization 101

Organization Trends Social Media Report 101

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. You’ll find both technical and business-focused conversations. You must ensure there is brand alignment with your employee content strategy. Employee-Driven Content Strategy. It’s a fact. Click To Tweet.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

JUNE 27, 2016

Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels. Why you must focus on your conversion funnels as a top priority before wasting time and money on Facebook advertising. 50 Ways to Inspire Your Audience (white paper).

Advertising 122

Advertising Facebook ROI Training 122

Proactive Report

DECEMBER 22, 2014

How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Hire an outside visual content agency. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate.

Content 63

Content Training Patterns Skills 63

Pam Moore

MAY 9, 2016

How to plan your content and why you should not “wing it” How to plan content yet save time for dynamic, real-time content marketing. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Storytelling with audio, visuals and text.

Brands 113

Brands How To Authentication Wikipedia 113

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. If you’re really listening, you have a better chance of defining and steering the conversation. Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone.

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

JUNE 8, 2017

Relationships are human to human and are not based on cookie cutter conversations or content frameworks. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). 7 Top Personal Branding Goals to Build Your Strategy .

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Download our 2019 content calendar template here -> 2019 Content Calendar Template. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Pam Moore

JANUARY 4, 2017

They may even work with a 3rd party agency to produce some solid videos with content that helps their customers solve their greatest problem. You are going to need to define your brand, content, engagement and other specifics of your strategy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. When a conversation is initiated, the bot will ask users what kind of help they’re looking for to qualify them as either prospects or current customers.

B2B 119

B2B Examples Hubspot Widget 119

Pam Moore

AUGUST 13, 2019

Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

MAY 25, 2022

Giving the sales team relevant content to engage target buyers (23%). As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. This includes answering questions and publishing educational content to nurture leads. Boost the value behind your marketing content.

Team 111

Team B2B Platform Analytics 111

Hootsuite

JULY 12, 2022

We call that being a content chameleon.). If your content is boring, offensive, or sticks out like a sore thumb, you’re gonna have a bad time. Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. To fit in everywhere, be a content chameleon. Many top brands are content chameleons.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

APRIL 11, 2012

Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics. Develop content that answers the questions you see being raised. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. These words are their content tag words. The word clouds is essential here and has three purposes, according to the paper. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

OCTOBER 3, 2016

Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI.

Social Media 167

Social Media Marketing Training Skills 167