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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Analytics?

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Read on to see if AI content creation is right for you. How does AI-driven content creation work?

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list. However, spreadsheet skills don’t simply mean auditing data from cells; in order to get hired on this skill, you’ll need to work at becoming a spreadsheet ninja. Soft Skills.

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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Data - with a side of intuition.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

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