Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.
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Sherrilynne Starkie
MARCH 14, 2018
As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There is no doubt that social media, when done right, is a time suck. Social video generates 1,200 per cent more shares than text and images combined.
Sherrilynne Starkie
FEBRUARY 13, 2018
Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Using social media to attract customers is often where a business starts.
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. Newbies are often surprised by how much time social media can eat. Start by pinning down exactly what you want social media marketing to do for your organization.
Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.
Sherrilynne Starkie
JANUARY 10, 2019
Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Stories continue to grow in importance for audience engagement across social media platforms.
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