Five content marketing tricks of a great social media consultant
Sherrilynne Starkie
MARCH 14, 2018
As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. Then campaigns are easy to test, and to prove the return on investment (ROI).
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