Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. These social media conferences will give you the opportunity to network with different social media professionals. Here is a look at the top social media conferences in 2018. Social Media Marketing World .

Conference 79

Conference Eventful Social Media Microsoft 79

Social Media Strategies Summit

MARCH 22, 2023

Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Consideration: Generate website visits, ad engagements, or video views. Conversion: Attract leads (within LinkedIn or on your website) or job applicants.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Social Media Strategies Summit

MARCH 11, 2021

Those new connections could turn into qualified sales leads, offer useful business advice, or become valuable strategic partners. Referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value. Organize Your Own Virtual Conference.

Brands 226

Brands Conference Hosting Conversation 226

Socialmedia.biz

JULY 26, 2018

Capitalizing on webinars or web conferencing opportunities give you a chance to talk to existing or potential customers about your business at length, share key insights, and help extend the conversation post-event to generate leads. You can integrate your CRM to manage both event creation and lead generation in one place.

Conference 60

Conference Price Hosting Meeting 60

Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Leading brands such as Netflix, L’Oreal have had success with this feature. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Tik Tok for Business. Be On Trend.

Brands 273

Brands Hashtag UGC Aggregator 273

Kikolani

APRIL 12, 2012

Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Probably one of my favorite parts of any conference is the expo floor. Who Attends.

Conference 113

Conference Wireless Hosting Blogger 113

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. As Statista reports, 79% of US marketers generate revenue using this strategy. .

B2B 118

B2B Eventful Marketing Conference 118

Social Media Strategies Summit

AUGUST 10, 2023

Through the various playful ways of experiencing and expressing what it means to #TakeATaste, Coke Zero took on a new flavor for a new generation.” It’s all part of a strategy to target Gen Z-age consumers, explained Aaliyah Shafiq Ely, Coca-Cola’s sparkling flavors category lead. Sign up for our next social media conference !

Influencer 184

Influencer Campaign Marketing B2B 184

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following.

Conference 60

Conference Retail Hotels Eventful 60

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. But what, exactly, do we mean by “ user-generated content ”? What is User-Generated Content? User-generated content is the perfect solution.

Education 172

Education Examples UGC Content 172

Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Leading brands such as Netflix, L’Oreal have had success with this feature. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Tik Tok for Business. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Writtent Blog

DECEMBER 13, 2023

One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. Your customers, leads, and target audience learn to trust you and expect the best from you.

Content 98

Content Hubspot Curation Case Study 98

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. Sales : To see if your FB ads were successful, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

FEBRUARY 22, 2023

Top features include a social media AI content generator, which uses contextual cues and tone-of-voice prompts to produce editable copy tailored to individual social platforms automatically. Over 70,000+ leading brands, agencies, and content creators use its tools, including Airbnb, Google, IBM, and Zillow. Priced from: Free Copy.ai

Tools 171

Tools Price Marketing Template 171

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign. Episode Summary. that have had some of the biggest rewards of his career and the brands he has served.

Microsoft 109

Microsoft B2B Apple Conference 109

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Social Media Strategies Summit

JANUARY 30, 2024

Within its first year, the account attracted over 2,000 followers, and it’s now consistently generating 60,000+ monthly impressions. Look out for our next social media conference ! The results have been impressive. This compares favorably with UBC’s older, more established directorate accounts. This isn’t a one-and-done process.

Social Media 205

Social Media Strategy Case Study Education 205

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Across all platforms, it generated 35,000 brand mentions and 400 million organic impressions while driving a 20% upturn in Pennington’s sales. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. As Bob Burns, the agency’s former public affairs specialist and social media lead explained : “When people come to our account, they’re kind of taken aback by the tone we use – in a good way. ‘Is In fact, according to BuzzSumo, Twitter posts with images generate 2.3

Social Media 279

Social Media Transportation Feed Feedly 279

agora pulse

OCTOBER 27, 2020

Make sure to follow these tips to really benefit from online conferences and events. With enforced lockdowns still in place, almost everything business-related—such as lead generation, forming business partnerships, and promoting products—has changed. 63% of organizations are moving to digital conferences and events.

Eventful 153

Eventful How To Conference Hosting 153

Oktopost

NOVEMBER 19, 2020

Listen to the Podcast Now: About Erik Harbison: Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent. Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities.

Team 131

Team B2B Marketing How To 131

Social Media Strategies Summit

JANUARY 26, 2023

You’re looking for a way to generate income from home – and stumbled upon this group!” “ Blogging Newbs ” also clearly describes itself as a resource for new bloggers – open to all and free of judgment. Strict privacy settings may lead to fewer members, but the members will likely be more active overall. You’re a social media manager.

Groups 237

Groups Groups Communities Engagement 237

Bill Hartzer

JANUARY 9, 2014

Initially, there seemed to be a demarcation between a speaker in a social media conference and other social media meetings. A good keynote speaker at any social media conference needs to be familiar with most of the events that are affecting the industry. Motivational. However, people are now realizing the similarity between the two.

Conference 73

Conference Social Media Forums Travel 73

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. To be clear, this isn’t about generating engagement for its sake. Sign up for our next social media strategy conference !

Examples 165

Examples Instagram Brands Transportation 165

Oktopost

JUNE 18, 2019

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Outbound marketing refers to endeavors that push your message “out” to potential leads in the wider world. Strategy 6: In-House Conferences. You can accomplish that by hosting conferences.

B2B 95

B2B Strategy Marketing Conference 95

Buffer Social

NOVEMBER 8, 2023

This metric indicates how much traffic was generated (how many times your site was visited). Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. Again, I promise you won’t have to do any math — word nerd’s honor. 

Metrics 98

Metrics Content Marketing Newsletter 98

Writtent Blog

NOVEMBER 17, 2023

Event Notes Nearly every industry has conferences and expos where professionals can network, stay up-to-date with the latest innovations and laws, and continue honing their skills. The next time you attend a conference, seminar, expo, or any event related to your industry, take notes and write a blog post or two.

FAQ 98

FAQ Case Study Hubspot eBook 98

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

Case Study 136

Case Study Conference Marketing Study 136

Social Media Strategies Summit

SEPTEMBER 9, 2022

Launching an NFT isn’t an end in itself, and it needs to contribute to your broader marketing objectives — driving sales, generating leads, or building awareness. It’s fair to say the initiative worked pretty well, generating more than 85,000 retweets: i present to u the most important NFT. DC, 18+ only.

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Generating and nurturing leads means tracking attendance, engagement, and collecting data from participants.

B2B 98

B2B Platform Price Software 98

Dave Fleet

JANUARY 18, 2012

CES is not a social media conference (duh). It attracts a very different audience compared to conferences like SXSW or BlogWorld. You’re not the only one thinking about content generation at CES. There’s content being generated constantly. CES is, first and foremost, an electronics show. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Hootsuite

JULY 25, 2023

Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Generate five ideas for creating content on Instagram around the topic of [INSERT TOPIC].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. Lead Generation. These include: Create Quality Leads – Get a clear view of your B2B space and gain intel about your leads to clinch the advantage. It’s a struggle out there and supplies are limited.

Marketing 98

Marketing Metrics B2B Software 98

Social Media Strategies Summit

JANUARY 21, 2021

The top five influencer marketing goals are brand awareness, reaching a new audience, generating sales, improving brand advocacy, and lead generation. For example, if your brand’s primary goal is to generate sales, it would be worthwhile to include a multi-use coupon code for your influencer to share with their followers.

Influencer 188

Influencer Metrics Campaign Survey 188