Dear Conference Organizer, It's rare that you will get a letter from someone like me. speak professionally at over 60 events per year, due my industry involvement I also help to organize a handful of high-profile events every year and, top of that, I am a willing, happy and paying participant at many conferences per year. In the past, there were many great conferences that simply struggled with their marketing and positioning. Lately, I've been to several conferences that have been marketed so well that the actual content did not live up to the marketing of the event. MORE >>

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. How has the ability of customers to complain or praise Hilton hotels via social media changed the way you guys think about customer service? Jay : That’s passive-aggressive hall of fame when your air conditioning goes out in your hotel room and you tweet it as opposed to calling the front desk. MORE >>

If you are thinking about going virtual with your next conference, take the time to understand the advantages, and how it can empower your membership engagement strategy. With virtual conferences, you leave the cost of airplanes and hotel rooms out of the equation, and allow many people to join you. Can’t You just need an internet connection, and you have the flexibility to access the conference from anywhere you choose. Where you live will not restrict whether or not you can attend the conference. Of course not. Planning is crucial for any event. MORE >>

Too often, a conference or seminar talks at a topic rather than enabling you to act on your new knowledge. invite you to join us on February 1st and 2nd in sunny California at the beautiful beachside Marina Del Rey Marriott Hotel. Brands Causes Community Conferences Consumers Non-profits Purpose Social Entrepreneurship Social media Thought leadership We First branding conferences social branding blueprintOne of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. This is not their fault. MORE >>

Conferences and Trade shows are an important part of a company’s marketing and growth strategy but only if the return on the investment in participating can be measured and justified. Likewise, trade show, conference, and event organizers are constantly seeking new ways to add value to their event in order to draw highest quality guests, sponsors, and speakers. Travel time, physical discomfort, and time away from home sitting in a hotel room are the greatest frictions to attending any show for any reason. Introducing Social Flights; America’s newest travel option. MORE >>