Your Escape From 9 to 5

JUNE 27, 2022

B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. Too many companies fail to track and measure their lead generation efforts. However, reducing your lead generation costs is easier said than done.

Cost 73

Cost B2B Patterns Comparison 73

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Advertising on social is a hyper-direct way to reach the audience you want. New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Social Media Strategies Summit

DECEMBER 17, 2020

No one could have predicted the surge we saw in social media use in 2020: as of July, 4.57 Brands, too, have learned a thing or two about video production in the age of COVID. Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before.

Social Media 130

Social Media Metrics Instagram Trends 130

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Generate four title options for a blog post about [INSERT TOPICS HERE], use the following keywords in the title [INSERT KEYWORDS]. If not, now is the time to start.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Social Media Marketing

FEBRUARY 8, 2021

Using various channels of digital marketing will help you create a well-rounded plan that will achieve the best results. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. With PPC ads, you pay for results only. Approximately 91.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Hootsuite

OCTOBER 4, 2021

Why use Twitter for business? Advertising on Twitter is especially attractive because the platform punches above its weight in terms of reach. How to use Twitter (for beginners). If you’re totally new to Twitter, the first steps are the same whether you’re creating an account for business or personal use.

Twitter 142

Twitter How To HootSuite API 142

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

MAY 15, 2023

What has two arms and two legs but can go in 289 directions at once? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Waxing UnLyrical

JANUARY 6, 2016

With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. Patience is an Internet marketing virtue: be willing to wait one or two years to see dial-moving results. Guest Post by Brad Shorr. Set your budget.

Strategy 100

Strategy Marketing SEO Campaign 100

Mindjumpers

FEBRUARY 12, 2013

She has worked in marketing and advertising in Chicago for the last 5 years. While starting online conversations and creating viral buzz are all great and important, you eventually just need to sell, close the deal and make enough money to at least pay off your costs. The basics of marketing still apply.

Marketing 249

Marketing How To Advertising Campaign 249

Hootsuite

NOVEMBER 18, 2019

Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. Learn how to advertise on LinkedIn with the platform’s different self-serve ad formats.

LinkedIn 111

LinkedIn How To HootSuite Campaign 111

Hootsuite

APRIL 13, 2020

With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps.

Instagram 145

Instagram Advertising How To HootSuite 145

Hootsuite

MAY 17, 2023

This company knows downsizing can be overwhelming and physically demanding for seniors, so they created an all-in-one service for them. Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Also use it to track results and present the plan to your boss, teammates, and clients.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

SEPTEMBER 30, 2019

Wondering how to use WeChat for your business? Weixin was first released as a messaging app in 2011 by parent company Tencent. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. In China, where the majority of WeChat users live, the platform is known as Weixin.

Vimeo 111

Vimeo How To Marketing Template 111

Hootsuite

DECEMBER 10, 2019

Are you currently using Pinterest for business? If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. How to multitask and use Pinterest with Hootsuite. Why use Pinterest for business? More people are using Pinterest than ever.

Strategy 145

Strategy How To HootSuite Groups 145

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. A lead is any information someone shares that you can use to follow up with them. Before moving forward, let’s breakdown some of the lingo marketers use when it comes to social media leads. What is a social media lead?

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Creating Your LinkedIn Company Page.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. Social media is always evolving to satisfy the needs and interests of its users. In human years, TikTok is only a kindergartener.

Platform 142

Platform Social Media Reddit Hosting 142

Sprout Social

JULY 30, 2018

The majority of its users are women, and the majority of those users earn an income of over $50k per year. • 96% of users use the tool to research something they’re about to purchase. • Over half of the people using Pinterest have purchased a product after seeing it in a pin. • Women pin 92% of Pinterest Pins.

Advertising 84

Advertising Embedding CPC Types 84

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 71% of American adults use Facebook. For comparison, 38%of American adults use Instagram, and 23%use Twitter. 51% of American teens use Facebook. 25–29: 84%.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

MAY 6, 2020

it’s advertising a promotion that’s several years out of date? Translate that into a SMART goal by aiming to increase your average click-through rate. You can use your baseline click-through rate from your Twitter audit to set a specific achievable goal over a reasonable period of time (say, an increase from 1.5%

Twitter 145

Twitter HootSuite Marketing Hashtag 145

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. Nearly two-thirds of people say messaging apps are where they feel most comfortable sharing. Nearly two-thirds of people say messaging apps are where they feel most comfortable sharing. We also spoke to dozens of industry specialists.

Trends 145

Trends Social Media CPA Sports 145

Socialmedia.biz

JUNE 17, 2018

Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. If a user wants more details, they can click on your ad to learn more.

Campaign 71

Campaign How To Facebook Adwords 71

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field.

SEO 79

SEO Company Hotels Marketing 79

Idaconcpts

SEPTEMBER 5, 2012

Just before Facebook’s IPO in May, General Motors pulled out of their $10 million contract with the company, generating a very public black eye. Businesses obviously want to take advantage of that. The click-through rate immediately soared. Things change quickly. So is Facebook in any real trouble of becoming irrelevant?

Facebook 129

Facebook MySpace Marketing Apparel 129

Idaconcpts

SEPTEMBER 5, 2012

Just before Facebook’s IPO in May, General Motors pulled out of their $10 million contract with the company, generating a very public black eye. Businesses obviously want to take advantage of that. The click-through rate immediately soared. Things change quickly. So is Facebook in any real trouble of becoming irrelevant?

Facebook 129

Facebook MySpace Marketing Apparel 129

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Take a look for us. Listen Now. The RSS feed is: [link]. Please Support Our Sponsors.

Company 120

Company Instagram B2B Survey 120

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. Company Pages. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Use Targeted Emails Thoughtfully.

B2B 107

B2B LinkedIn Tips Marketing 107

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). You’ll learn everything from expert content curation strategies to getting started with paid advertising, from our Digital Marketing Strategist, Brian Peters. Just click on the button below to get started.

Social Media 111

Social Media Class Marketing Social Media Management 111

The Social Media Hat

AUGUST 19, 2016

There are essentially two ways to monetize your blog: Active and Passive. Passive Monetization includes techniques like selling advertising space, or selling other people's products as an affiliate. Passive Monetization includes techniques like selling advertising space, or selling other people's products as an affiliate.

Adsense 60

Adsense How To CPI Blogger 60

agora pulse

JULY 8, 2020

Let’s kick off with the latest Instagram stats you need to see: 2 million advertisers use Instagram monthly. 66% of users say they use Instagram specifically to interact with brands. 91% of users say they use Instagram to follow at least one of their interests. For example, I use @contentworksagency.).

Instagram 109

Instagram Tips Marketing Hashtag 109

Hootsuite

SEPTEMBER 9, 2020

YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. If you already have one up and running, use this tab to learn about your YouTube audience. So in that sense, whether or not YouTube meets social network criteria is irrelevant. Learn about your audience.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

AUGUST 14, 2018

Just 14 months after launching, Facebook had 150 million active users per day for Stories. The question is, how do brands take advantage of these new media moments? To create a story: Click the “Create Story” button on your Facebook smart phone app. They’re immersive, engaging and inherently social.

Brands 91

Brands Facebook Upcoming Real Estate 91

Sprout Social

APRIL 19, 2017

John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business.

Social Media 105

Social Media How To ROI Hashtag 105

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jason’s Little Known Social Media Secret : I don’t really let most people in on the fact that I use Tweetspinner.com (editor’s note: read my Tweet Spinner review , aff links included) to help me manage my Twitter followers. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all.

Tools 277

Tools Tips Marketing Social Media 277