One company received paper that was too thick for the toilet paper it manufactured and they didn’t want to waste it. My Creative TeamHumans have been doing it for years: taking one thing and putting it to another use. George Washington Carver, for instance, took the lowly peanut and re-purposed it into 300 other products. Consider Consider 3M, which was trying to develop an adhesive that was not very sticky for use on bulletin boards. That never caught on, but a 3M chemist had the insight to use it on note paper and Post-Its were born. Could that be put to some use? MORE >>

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Coaches take knowledge and consensus from the group regarding overall social media strategy and apply this information to the day-to-day functions of their team. They might interact on behalf of the company as well, but their chief responsibility is to locate information for others to act. MORE >>

LinkedIn has added quite a few features since we wrote a post on launching your company’s LinkedIn page. As we told you in our initial post, your company needs a LinkedIn company page because, …the Company Page helps humanize your organization. If you don’t have a company page, launch one immediately. If you do have a company page, you need to get control of it and use it to help build your brand with a professional market. LinkedIn has a complete guide to your company page here. Want to attract the highest quality recruits? MORE >>

Cotton and others I interviewed see companies recruiting a Marketing Integration Planner in the future, or someone that would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels. So marketing teams need to make sure they utilize every channel at once with a unified message. This plays into the idea that companies can no longer dictate their brand identity to the customer. Finally, content creation is likely one of the fasted growing skills in marketing teams today. At the same time, the U.S. MORE >>

In order for you to get a better idea of who we are as a company, we want to highlight the great members of our team! Reach out to Mike on LinkedIn: meet our team Social Media des moines social media company One social media social media marketing strategyTweet Meet the people behind the brand! At One Social Media, we recognize the importance of brand storytelling. Take some time to get to know Mike better today: Read a few of Mike’s most recent blog posts: Expertise Is Overrated. You’re So Vain, I Bet You Think This Post Is About You…. MORE >>