Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. This feedback can identify customer sentiment (positive or negative), trends and more. There are countless places for consumers to sound off.

Reputation 97

Reputation Sentiment Analysis Notification 97

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. Mentionlytics is a solid social media management platform. Customer intelligence solutions: Brands can gain relevant customer insights and curate effective social media marketing campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MAY 21, 2020

Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Editing: Spell checking, copyediting, and reviewing all visuals.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Keyhole is a Mention alternative offering end-to-end social media management packages.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 6, 2020

Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our decisions and impressions of businesses and brands. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews.

Review 97

Review FAQ Construction Metadata 97

Oktopost

DECEMBER 5, 2022

Simply repurposing blog content can increase your website and social media visibility and promote content discovery. You can easily do this with a social media management platform like Oktopost. It allows you to streamline posting blog content on social media and makes integration between SEO and SMM pretty easy.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 131

Reputation Tools Brands How To 131

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And Zara’s robust creator strategy is a great example of how diverse creators can provide actionable and personal “how-tos” using a company’s products. In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

MARCH 26, 2019

To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

ROI 97

ROI Cost B2B Organization 97

Keyhole.co

MARCH 20, 2024

Social listening essentially lets you do market research and competitor analysis all through the help of one tool, which can save you time and allow you to optimize your overall B2B marketing strategy according to what your audience wants to see. Review of selected LinkedIn monitoring tools 1. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. According to research conducted by The Harris Poll on behalf of Sprout Social , more than 75% of consumers expect a response in less than 24 hours when they reach out to a company on social media.

Products 136

Products Social Media FAQ Sentiment 136

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Schedule regular intervals—weekly, monthly, or quarterly—to review your LinkedIn analytics.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Review and approve influencer applications. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social. Important timeline information : Be clear about any content review deadlines.

Strategy 116

Strategy How To Hashtag Team 116

Oktopost

JUNE 26, 2023

They offer that gold-standard social proof – a level of validation that no brand, big or small, can do without. 96% of us look for customer reviews, and user-generated content is constantly growing in significance for digital marketers. Unfortunately, even at the very best of companies, the same can’t be said for great content.

Social Media 62

Social Media How To Reputation Analytics 62

Keyhole.co

JUNE 19, 2023

It is a powerful strategy for social media content marketing when aiming to boost customer success. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. Onboarding represents a make-or-break process.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Customers don’t want conjecture.

Marketing 142

Marketing Class Skills Trends 142

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media?

Social Media 77

Social Media Policies Guidelines HootSuite 77

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. The agency world is hyper-competitive as companies vie for top clients.

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110