Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear. Click here to set up a call.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. followers . Follow List.

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Top tips for bloggers and brands

Sherrilynne Starkie

Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm. If he or she doesn’t like a product or didn’t enjoy an event, stating that is fair enough. Understand what’s expected. Be honest, but be respectful. Think long-term.

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