Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Metrics 167

Metrics Social Media Report Cost 167

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke.

Metrics 100

Metrics Consultant Flickr Analytics 100

Sprout Social

MAY 9, 2017

You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram. With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. ” You say sure, no problem. Comments Received.

Metrics 109

Metrics Instagram Hashtag Engagement 109

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Sherrilynne Starkie

MARCH 8, 2015

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. The Social Media Metrics That Matter. Do they buy?

Metrics 145

Metrics Social Media Posterous Aggregator 145

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Badge Authentication Applications 139

Socialmedia.biz

AUGUST 21, 2018

Other popular platforms, including Instagram, Twitter and LinkedIn have also quickly emerged as the go-to channels for social media marketing, where you can use ephemeral images and videos to drive conversions, generate leads, and create a more meaningful relationship with your customer base. Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. You should be. Read on for more information in this week’s Social You Should Know.

Metrics 60

Metrics Video Survey Influencer 60

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. Twitter has almost 450 million monthly active users. Source: Uber.

Analysis 52

Analysis Twitter How To Comparison 52

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Share of Voice.

Metrics 160

Metrics Postrank Social Media Klout 160

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Soft metrics could be measured in so many ways beyond the lifespan of a “campaign” if we set them up to be.

Metrics 148

Metrics Content Campaign Reputation 148

Small Business Mavericks

DECEMBER 30, 2013

Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. You’re in good company. I believe 2014 is going to be a banner year for social media traffic and social media metrics. LinkedIn delivers a lot of traffic to B2B sites. Social Media'

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. Get to Know Your Twitter Activity Dashboard. And why not? Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. At Buffer, we spend a lot of time thinking about growth.

Products 72

Products Company Statistics Survey 72

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Social media helps create this feeling about a company.

Metrics 176

Metrics Social Media Adwords ROI 176

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Social media helps create this feeling about a company.

Metrics 167

Metrics Social Media Adwords ROI 167

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition. What are they posting on social media?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Tips Notification Sentiment 99

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

DECEMBER 7, 2015

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. One interesting thing about Total Unique Views is that it’s on par with what Snapchat delivers themselves as ads metrics. Total Unique Views.

Metrics 60

Metrics Brands Mobile Comparison 60

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Review 142

Review Company Klout Policies 142

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155