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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 157
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Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

Despite several scientific studies and patient reports that linked this drug with tinnitus and hearing loss, the drug maker didn’t want patients or doctors to know about these health risks. The pharmaceutical brand gave the impression that hearing loss in patients was usually reversible and mild. billion in the U.S.

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Then on Tuesday, you tell them, “We’re acquiring company X tomorrow!

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Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings

The Realtime Report

Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings With the fiscal third quarter of 2023 over, financial services operations are filing their Securities and Exchange Commission 13(f) forms in what’s been a surprisingly resilient market over the course of the year, given the external conditions.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 106
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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses.   She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. It was all just perfect timing. 

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.