Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112

Microsoft Analytics Metrics Data 112

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Webbiquity SMM

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. That would be four times what the company was valued at just four months ago. Is it worth it?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Convince & Convert

JANUARY 14, 2014

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Disclosure – I am a co-founder of this company. Google Trends.

Microsoft 159

Microsoft Marketing Engineering Adwords 159

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148

B2B LinkedIn Tips Marketing 148

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Digital Marketing will be about Heightened User Experiences.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. Social isn’t just about awareness anymore.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

MAY 4, 2023

Imagine the boost these community-centric Groups give to your LinkedIn marketing. Or, you can enter a specific group name, an industry, a company name or consumer group. For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results.

Groups 129

Groups Groups LinkedIn Microsoft 129

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Ignite Social Media

JULY 10, 2020

While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Oktopost

NOVEMBER 4, 2021

Listen to the podcast: For more thought leadership on account-based marketing (ABM) and account-based experience (ABX) subscribe to our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? We can’t do technology without a strategy.

B2B 62

B2B Apple Microsoft Class 62

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

Feed 100

Feed Feedly B2B Instagram 100

Firebelly

JULY 16, 2012

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. Oracle Buys Involver to Boost Social Media Presence.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

JULY 2, 2020

This ensures quicker production for the company. With IoT, however, you can eventually make less payment for production and the company team. These new technologies will address the challenges of efficiency in companies. Interconnected systems may involve everything from vehicles and traffic signals to the transport grid.

Retail 140

Retail Transportation Energy Patterns 140

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. However not all businesses have the resources that a Dell or Microsoft might have. But that doesn’t mean you can’t build yourself a thriving community.

Communities 190

Communities Tools Strategy Message Boards 190

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Laurel Papworth

JULY 17, 2023

Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents. OpenResearch Lab with the University of Pennsylvania has given humanity a maximum of 10 years to develop a way of working with AI before it impacts the economy and job market irrevocably.

API 52

API Case Study Training Conference 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

The Realtime Report

DECEMBER 9, 2017

billion healthcare market, and its banking on machine learning powered startups to achieve that end. So far, Google has revealed four companies that are participating in the project. The machine learning market is expanding at an explosive annual compound growth rate of 44.1 billion by 2022, markets and markets projects.

Startup 150

Startup Applications Microsoft Banking 150

Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. He marries his large, public-company experience with that from high-growth startup environments.

B2B 62

B2B Apple How To Microsoft 62

Oktopost

APRIL 19, 2022

Every business is unique, but they all share one common goal: to attract and retain the best employees who can make the greatest possible contribution to the company. Just as workers need to develop their personal brand, companies need to find ways to cultivate a strong employer brand strategy.

Brands 62

Brands Microsoft Compete Issues 62

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Chris Capossela – Microsoft. Use case for B2B. TBWA Worldwide.

Analysis 96

Analysis Advertising Journal B2B 96

Buffer Social

JANUARY 15, 2017

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. – Henry David Thoreau. S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. Social teams sit at the heart of a brand’s conversational commerce strategy. What is conversational commerce?

Team 140

Team Conversation Social Media Instant Messaging 140

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 31, 2022

But for marketers, this new feature could simplify and improve Instagram management. If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal. Many marketers that manage Instagram accounts use their own phones to do so. In-depth reporting.

Instagram 129

Instagram Social CRM Hashtag Publishing 129

Bill Hartzer

MARCH 5, 2013

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action.

Brands 129

Brands Authentication Communities Campaign 129

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy?

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139