Jason Yormark

JUNE 17, 2015

It can be easier and safer to go with the bigger companies when it comes to your career. A few months ago, both companies were looking for marketing help and I stumbled across both job descriptions. So for the first time in my career, I focused my efforts on the smaller company. The Evil Empire – Precor.

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Sports Eventful Industry List 100

Jason Yormark

MAY 20, 2011

Every company or organization needs to understand that a strong social media and communications strategy is not just about the short term benefits of building reach and influence. Related posts: The New Gig: VP of Marketing & Social Media @ Strategies 360.

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Social Media Startup Review Energy 214

Jason Yormark

JANUARY 4, 2011

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. I was still surrounded by super smart, motivated people, but the role and the business were not a good fit for me. I’m a marketer and now a social media guy at heart.

Microsoft 222

Microsoft Compete Technorati StumbleUpon 222

Jason Yormark

JULY 20, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Ways Twitter Can Actually Be Useful | Subcribe via RSS 9 Ways Twitter Can Actually Be Useful July 20th, 2009 Posted in Digital Marketing , Social Media Tweet Share Twitter is certainly an interesting phenomenon.

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Twitter RSS Aggregator Disqus 200

Jason Yormark

MAY 20, 2015

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. Out of nowhere I was out on the street, not prepared to do battle with the thousands others like me from the company that would now be looking for employment elsewhere. Whether by choice or not. Which leads me to my next point.

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Insurance Microsoft Loyalty Resources 100

Jason Yormark

JANUARY 13, 2012

I did not see it coming, nor should I have as they never had laid anyone in history of the company. I was ill prepared to enter the job market with thousands of other unfortunate souls. And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing.

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Microsoft Influencer Course Examples 226

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. If you’re in the market, it can’t hurt to follow and keep your eyes on their stream. 9 Great Social Media, Digital Marketing & Productivity Tools. TwitJobSearch Great resource to comb Twitter for job postings.

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Resources Communities Social Media Technorati 196

Jason Yormark

MARCH 14, 2016

I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive.

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Syndication Yahoo Small Business Apple 100

Jason Yormark

MARCH 14, 2016

I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive.

Syndication 100

Syndication Yahoo Small Business Apple 100

Jason Yormark

JULY 30, 2015

Especially when there is absolutely no mention of the company or job they are applying to (happens all the time). But if I’m looking for a digital marketer and you’ve spent the majority of your career crafting balloon animals or singing in a barber shop quartet, you’re probably not going to make the cut.

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Authentication Applications Process Engineering 100

Jason Yormark

AUGUST 5, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / The Traditional Resume Is Dying | Subcribe via RSS The Traditional Resume Is Dying August 5th, 2010 Posted in Digital Marketing , Social Media Tweet Share The sooner the better I say.

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RSS Disqus Features Process 201

Jason Yormark

OCTOBER 27, 2011

I do think there is some value in a company like Klout and what they are trying to do. Most of those folks don’t have much of an interest in social media marketing or blogging, so what I share on FB doesn’t resonate all that much as it does in other places. Now don’t get me wrong. However it is by no means, the be all end all.

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Klout Comparison Influencer Hosting 277

Jason Yormark

AUGUST 13, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Software / Dropbox It Like It’s Hot | Subcribe via RSS Dropbox It Like It’s Hot August 13th, 2010 Posted in Software Tweet Share I love it when a company does one thing, and does it extremely well.

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RSS Software Disqus Notification 159

Jason Yormark

OCTOBER 27, 2011

I do think there is some value in a company like Klout and what they are trying to do. Most of those folks don’t have much of an interest in social media marketing or blogging, so what I share on FB doesn’t resonate all that much as it does in other places. Now don’t get me wrong. However it is by no means, the be all end all.

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Klout Influencer Comparison Hosting 254

Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

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Small Business Startup Social Media Compete 205

Jason Yormark

AUGUST 16, 2010

While a well thought out digital marketing plan is a given, I feel there are 3 key things a small business or start up can do today that can not only give them a real shot in the sales arm, but build customer loyalty and retention. Reputation/Review Sites – I find myself using Yelp more and more to make service based buying decisions.

Small Business 205

Small Business Startup Social Media RSS 205

Jason Yormark

MARCH 30, 2010

You see to earn your free $100 Olive Garden gift card, you actually not only have to become a fan, but sign up for multiple offers through this 3rd party company. Who knows, maybe there one of the companies that haven't embraced it quite yet. What an awful way to use social media to build buzz and awareness of your brand.

Social Media 271

Social Media Facebook How To Hotels 271

Jason Yormark

MARCH 30, 2010

You see to earn your free $100 Olive Garden gift card, you actually not only have to become a fan, but sign up for multiple offers through this 3rd party company. Who knows, maybe there one of the companies that haven't embraced it quite yet. What an awful way to use social media to build buzz and awareness of your brand.

Social Media 271

Social Media Facebook How To Hotels 271

Jason Yormark

AUGUST 19, 2012

Every company/organizations’ needs are different and the right agency knows that. I’m very lucky to have a fantastic team, and if you’re in the market, we’d love to have a shot at showing you what we can do. One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. Good luck!

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Consultant Social Media Proposal Strategy 218

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. Other Tools/Wrap Up Another up and coming feature that more companies are starting to adopt is the concept of idea sourcing.

Communities 190

Communities Tools Strategy Message Boards 190

Jason Yormark

JUNE 2, 2010

I’m their point person for the company. Should be interesting as I don’t consider myself a very “techy” person, coming more from a Marketing background. It’s a pretty unique job, and I’m still trying to get my sea legs. It will be awhile, and it’s certainly put the brakes on quite a bit of my social media involvement.

Microsoft 140

Microsoft Sports Compete RSS 140

Jason Yormark

JUNE 2, 2010

I’m their point person for the company. Should be interesting as I don’t consider myself a very “techy” person, coming more from a Marketing background. It’s a pretty unique job, and I’m still trying to get my sea legs. It will be awhile, and it’s certainly put the brakes on quite a bit of my social media involvement.

Microsoft 140

Microsoft Sports Compete RSS 140

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Check it out.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! Check it out.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

DECEMBER 1, 2009

But I have a real problem with a company that thinks so little of their users to make broad sweeping account shut downs like this. They are up to over 2500 followers and have made Facebook a critical part of their marketing plan. Facebook has 300+ million users, and it’s a free service. They don’t have to.

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Facebook FAQ Policies URL 189

Jason Yormark

OCTOBER 6, 2009

The first message I received from this person was “New Company Just Launched! For me, these plug ins serves as the lifeline of my wordpress blog Sonia Trevor Marketing Consultant of Naples Web Hosting Services Judi Says: August 20th, 2010 at 2:49 am Thanks for the post. Big $$$ Will Be Made Here”.The

WordPress 205

WordPress Social Media Disqus AJAX 205

Jason Yormark

SEPTEMBER 4, 2013

Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so. But when a company/organization launches a new website, Facebook page, etc., If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc.

Buy 226

Buy Facebook Cost Price 226

Jason Yormark

MAY 26, 2011

So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Surprisingly most are not, present company included. Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest. million unique viewers per month. For me, it’s a time thing.

YouTube 262

YouTube Social Media Strategy Microsoft 262

Jason Yormark

APRIL 2, 2014

There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. In my opinion, certainly still more affordable and effective than traditional marketing channels.

Facebook 222

Facebook Notification Content How To 222

Jason Yormark

SEPTEMBER 4, 2013

Chances are you’ve visited plenty of Facebook pages of companies or organizations that have done so. But when a company/organization launches a new website, Facebook page, etc., If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc.

Buy 100

Buy Facebook Cost Price 100

Jason Yormark

APRIL 2, 2014

There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. In my opinion, certainly still more affordable and effective than traditional marketing channels.

Facebook 100

Facebook Content How To Notification 100