Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Universal buy-in will also help to ease the process of reporting and tracking these tools across multiple locations and departments. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Convince & Convert

APRIL 12, 2024

What are the rules and process of working with the social team? Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Build a process to market your wins internally on a consistent basis and include cross-functional teams. Keep the social team top of mind always.

ROI 135

ROI Team Social Media Metrics 135

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. Realizing this, companies have incorporated employee advocacy programs into their social media strategy to reach more prospects.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

MAY 16, 2023

In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. You can’t reap the full loyalty-building benefits without prioritizing relationships and closely listening to what your audience is saying. These are more than just process refinements.

Social Media 109

Social Media Loyalty Reputation Data 109

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Another integral piece of the influencer identification process is checking their audience’s affinity. He points to an example of a health food company.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Here’s how.

Sentiment 110

Sentiment How To Analysis Review 110

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Alphabet, Google’s parent company, has more than 150,000 employees. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

Campaign 304

Campaign Brands Influencer Collaboration 304

Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. This will help you build trust and loyalty with your customers, which can help you close more sales. Fourth , you should focus on optimizing your sales process.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value. Getbee readily solves this problem.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized.

Social Media 124

Social Media Sentiment Data Team 124

Socialized

JANUARY 23, 2021

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. users told a company to book or buy. Give Personal Touch.

Facebook 130

Facebook How To Issues Loyalty 130

Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. As it is an experimental process, not every effort will work. Get management on board. Acquisition. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. This is a missed opportunity to create brand loyalty and land a sale.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards.

Instagram 119

Instagram How To Loyalty Discount 119

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 103

Examples Template Templates How To 103

Convince & Convert

DECEMBER 2, 2014

People like to think their purchases will help them in some way, whether it’s the simplification of a process or time savings. Even more popular than free shipping and loyalty rewards, consumers want a price deduction before anything else. Statistics Show That Marketing Messages Affect Buying Behavior. Don’t disappoint your customers.

Discount 158

Discount Statistics Company Price 158

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. That’s what makes influencers so valuable to businesses of all kinds, including B2B companies.

B2B 118

B2B Influencer Brands Marketing 118

Hootsuite

MAY 20, 2021

More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. Leading insurance company AXA learned first-hand the power of taking a customer-first approach. Create ‘wow’ moments that boost customer loyalty and retention. See the world through your customer’s eyes.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. The thing is, customer service software is a must-have for modern companies. This aligns with a customer experience strategy that results in long-term loyalty.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. His team of four social media marketers develop demand generation and brand marketing programs in support of EY’s sector, service line, employer brand, talent and executive teams to drive increased differentiation, engagement, loyalty, and sales.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

MARCH 8, 2021

It increases your ability to convert interested leads and removes the friction of manual selling processes. If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. However, the two processes need to be on the same page to run effectively.

B2B 118

B2B Strategy Marketing Social Media Management 118

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. However, I started getting interested in how and why some companies succeeded while the others did not. Yes I am that old!

Strategy 239

Strategy Nielsen Loyalty Cost 239

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue).

B2B 171

B2B Brands LinkedIn Groups 171