Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained.

Engineering 102

Engineering Automotive Marketing Insurance 102

The Social Media Incubator

JUNE 13, 2011

Edelman (Principal, McKinsey & Company ). This article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the way consumers are making their purchasing decisions today. 10X Return on Investment in media sales and value?

Marketing 122

Marketing ROI Foursquare Paid Search 122

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.

SEO 99

SEO Construction Social Bookmarking System 99

Bill Hartzer

FEBRUARY 24, 2011

We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars. You’ll also have the stability and project variety that comes from being owned by a fast-growing digital company. Search Engine Marketer (SEO/SEM). o Thorough keyword research / selection. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality. Are you monitoring what people are saying about you online?

Social Media 100

Social Media News Paid Search Microblogging 100

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. Social Media / Social Networking. No problem. Share Your Best Blog Posts.

Mashup 134

Mashup Resources Google Domain Name 134

Keyhole.co

MAY 18, 2023

There are over 10 million groups on Facebook. 58 million companies have a LinkedIn presence. 18% use it specifically to follow brands and companies. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. 75% of high-income earners use Facebook. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Writtent Blog

DECEMBER 8, 2014

Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally. Dedicating Sufficient Resources. Image source. Absolutely.

Strategy 111

Strategy Content Marketing B2B 111

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

JANUARY 15, 2010

Facebook, Twitter 2-way Lifeline for Haiti By Judy Keen A photographer documenting a missionary groups work in Saint-Marc, is among many people using social-networking sites to share news and photos, ask for help finding missing loved ones or seek donations. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Rebekah Radice

SEPTEMBER 13, 2016

Or, you could create one that speaks to a specific reader, to the needs of that exact group. Maybe you’ve joined several Facebook groups but haven’t been active in them. In that case, your goals could center around being more efficient with Facebook groups. How will this make the person/company better?

Campaign 143

Campaign Social Media Marketing URL 143

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. There’s a difference between blogging, and having a company blog that you update so often.

Sysomos 88

Sysomos Hubspot SEO ROI 88

The Way of the Web

OCTOBER 12, 2010

And going into a company of incredibly talented and digitally-aware people from senior management down to reception, I was well aware that the key objectives of knowledge transfer and integrating digital marketing throughout the business contained an element of self-redundancy at some point. And as for the future?

Project 30

Project Blogroll Paid Search Disqus 30

Rebekah Radice

SEPTEMBER 13, 2016

Or, you could create one that speaks to a specific reader, to the needs of that exact group. Maybe you’ve joined several Facebook groups but haven’t been active in them. In that case, your goals could center around being more efficient with Facebook groups. How will this make the person/company better?

Campaign 60

Campaign Social Media Marketing URL 60

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups).

Social Media 47

Social Media Facebook Marketing CPM 47

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups).

Social Media 28

Social Media Facebook Marketing CPM 28

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

NOVEMBER 29, 2010

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @casey_hibbard on Twitter. Celestine Chua.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This is why Search Marketing is essential for all businesses looking to grow.

B2B 118

B2B Marketing SEO Engineering 118

Techipedia: Tamar Weinberg

JANUARY 5, 2009

What are the most popular sites in these age groups? Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Using Paid Search?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. You can follow Aaron on Twitter @aaronwall & the company account @seobook. There is no end to the ways to do this, but three of my favourites would be: Search around the subject. Will Blunt.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

AUGUST 3, 2015

That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? ”. ”—or rather, “Why me?” What can you be the best at? highlight to tweet).

Adwords 60

Adwords CPC Marketing Retail 60

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The Altimeter Group Converged Media Model. Most direct marketing advertisement methods (paid search, etc.)

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

AUGUST 11, 2015

Alongside this, we published 69 pieces of content (the ‘control group’) the way we had in the past, using our own editorial intuition. In B2B or other highly competitive digital marketing environments, companies will often gladly pay $1, $5, $10 or more for a click, via paid search or other mechanism.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. hours to 6.3 for the year). You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. is a hospitality and gaming type company. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. If your company does business in Europe, this is an essential trend to address, as two bloggers noted.

B2B 293

B2B Trends Analysis Marketing 293