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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed? Some other social networks have also made decent contributions to site traffic (e.g.

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Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.

SEO 99
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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Its important to be careful with whom you allow admin privileges on your companys Facebook page. One-Third of Americans Criticize or Compliment Brands Online Erik Sass If anyone ever doubted that marketers must come to grips with social media, that doubt should be removed by the findings of the latest Harris Poll, released earlier this week.