Firebelly

AUGUST 8, 2012

This varies from audience to audience, and even group to group. So they lose out on all the search traffic to the companies that keep up with what the audience talks about. You can’t just create content in a vacuum, or curate it for a group of people who don’t care. What subjects do they want to learn about?

Curation 194

Curation Publishing Content B2B 194

Firebelly

OCTOBER 11, 2011

Use Twitter as a way to group all the websites you normally visit to individually. Figure out who has information you actually need — for personal use or for your company — and keep them while casting off the others. If you are a more serviced-based company (plumber, electrician, etc.), Whom do I follow?

Twitter 193

Twitter Applications Feed Feedly 193

Firebelly

OCTOBER 3, 2013

And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves. Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike.

Mobile 160

Mobile Statistics Apple iPhone 160

Firebelly

JUNE 3, 2013

There are people from agencies, non-profits, government agencies, game developers, app developers, PR firms, Fortune 500 companies and small businesses. In addition, there will be numerous evening groups heading out for dinner and drinks. The speaker line up is top notch. Diverse audience base?. Superb moderators. It’s really social?.

Conference 216

Conference Hotels Education Meeting 216

Firebelly

MARCH 21, 2012

According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

Communities 160

Communities Facebook Policies Survey 160

Firebelly

DECEMBER 27, 2013

There are moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people. By Ellis Hamburger Ever since Facebook snatched Instagram from the outstretched arms of Twitter, the two companies have sparred continuously, feature for feature. Instagram Direct helps you share these moments.

Instagram 149

Instagram Applications Features Groups 149

Firebelly

JANUARY 19, 2012

Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. The company/organization is inherently not interesting. There is no ‘buy in’ from the top.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

NOVEMBER 7, 2011

By Jason Kincaid Google+ is taking another major step needed toward becoming a full-fledged Facebook rival: it’s launching Google+ Pages, which allow brands, products, companies, businesses, places, groups, and everyone else to establish a presence on the service.

Google 193

Google Policies Social Networking Groups 193

Firebelly

JULY 7, 2011

There were people from agencies, non-profits, government agencies, game developers, app developers, PR firms, Fortune 500 companies and small businesses. In addition, there were numerous evening groups heading out for dinner and drinks – although the after hours location of choice seemed to be the Redwood Room at The Cleft.

Conference 233

Conference Hotels Education Energy 233

Firebelly

OCTOBER 23, 2012

You joined a LinkedIn group or attended a networking event. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online. You started blogging once a week. You tweet 3 times a day. It’s not a big deal. It doesn’t take much effort at all.

Content 182

Content Marketing Creative Commons Industry 182

Firebelly

NOVEMBER 19, 2011

The President of The Training Factor met with me and talked about her goals for the company and wanted to see where I could fit in. Very effective at managing people issues, and leading group discussions. Due to the recession the industry I was in took a huge nose dive and so I had no choice but to change careers.

Social Media 254

Social Media Training Discount Industry 254

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

SEPTEMBER 13, 2012

Linda Stone, a leader in the digital revolution (headed up the social computing group at Microsoft in the early 90′s) and digital bon vivant coined the term in 1998. I’m thinking about doing no laptops and no cell phone meetings at our company – at least some of the time. It is different from multi-tasking.

Curation 172

Curation Film Microsoft Meeting 172

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality. Are you monitoring what people are saying about you online?

Social Media 100

Social Media News Paid Search Microblogging 100

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

JANUARY 15, 2010

Facebook, Twitter 2-way Lifeline for Haiti By Judy Keen A photographer documenting a missionary groups work in Saint-Marc, is among many people using social-networking sites to share news and photos, ask for help finding missing loved ones or seek donations. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

AUGUST 1, 2012

These are mainly B2B companies looking to generate leads, drive traffic to a website or a LinkedIn company page. Do you want to drive traffic to your website or your LinkedIn company page? LinkedIn offers location, company, job title, school, skills, group, gender and age. Set Yourself Up For Success.

LinkedIn 178

LinkedIn B2B Groups Groups 178

Firebelly

JANUARY 8, 2012

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co.,

Marketing 201

Marketing Analytics Data Journal 201

Firebelly

APRIL 2, 2013

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co.,

Marketing 164

Marketing Analytics Data Journal 164

Firebelly

AUGUST 20, 2012

By Jay Baer Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. By Cara Fuggetta Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience.

Influencer 192

Influencer Social Media Brands Social Networking 192

Firebelly

JANUARY 23, 2012

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. 9 Ways To Celebrate Community Manager Appreciation Day. Community Managers Are the Heart and Soul of Enterprise Social Media.

Communities 176

Communities Press Release Focus Group Survey 176