The Marketing Blog

DECEMBER 31, 2007

Enjoy and have fun Technorati Tags: happy new year , 2008 , 2007 , wishes Share this: StumbleUpon Digg Reddit Leave a Comment Filed under 2007 Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

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Web 2.0 Startup FeedBurner Wiki 100

The Marketing Blog

JULY 29, 2008

Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Products 100

Products Web 2.0 Startup Hotels 100

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Why jump into email that forces me to a) open your email b) get the shits with it c) mark it as spam so that Google starts watching your email server and d) betray a social trust? No really, it is. Business realities?

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Social Media iPad Web 2.0 Social Networking 98

Buzz Marketing for Technology

JUNE 27, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Embed Video? Are you human? Sorry for asking).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals? This builds stronger relationships over time.

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Social Media Strategy StumbleUpon Digg 269

The Marketing Blog

MARCH 24, 2008

(desktop, web-based, mobile,email. ) Technorati Tags: SnagIt , MindMapping tools , Bubbl.us , Cayra.net , GreatNews , RSS , RSS Reader Share this: StumbleUpon Digg Reddit 1 Comment Filed under Cool Stuff 1 Comment Vic Gee March 26, 2008 at 6:25 am There are many more free mind-mapping alternatives. However, I still review some Web 2.0

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Tools Web 2.0 Startup RSS 100

The Marketing Blog

JANUARY 28, 2008

Technorati Tags: apple , ipod , product , product packaging , package , packaging , iPod , iPod shuffle Share this: StumbleUpon Digg Reddit 5 Comments Filed under Product Marketing 5 Comments Packaging Man September 22, 2008 at 1:54 pm It’s true that the packaging carries a lot of value when packaging luxury perfumes etc.

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Products Web 2.0 Startup Apple 100

The Marketing Blog

JUNE 22, 2008

Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Distinct Features.

Startup 100

Startup Web 2.0 CPM CPC 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. web sites, images, videos, etc.)

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Crowdsourcing scribd Ustream Social Media 192

The Marketing Blog

OCTOBER 31, 2007

Technorati Tags: facebook , linkedin , social networks , Share this: StumbleUpon Digg Reddit 4 Comments Filed under Social Networks 4 Comments daksh November 14, 2007 at 12:39 pm Matt – Thanks for dropping by It’s a privilege. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

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LinkedIn Web 2.0 Facebook Startup 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Specially Google, Yahoo and Msn. Answers Yahoo!

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

MARCH 22, 2010

Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. This section talks about “trade&# as monetizing misspellings, I’m assuming through Google Ads. SCOPE OF PROHIBITION. This is a slippery slope.

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Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. I think that is what’s lacking from Google and some search engines. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo!

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Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. Create a web of connected ideas/people and invite the flies in. Technorati Tags: Australia , cg lawyers , Competition , social media. Me plus you in equal measures. Become a CG Lawyers fan on facebook!

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Social Media Web 2.0 Wiki Class 61

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Laurel Papworth

APRIL 8, 2010

One of the reasons I moved off Blogger (Google hosting) onto my own ISP hosted site, by the way, was for that very reason. N ow Facebook is suggesting that users create a “Community Page” when the page isn’t for a company, brand, or public figure, as well as when they are not an official spokesperson for that organization.

Communities 111

Communities Facebook Widget Web 2.0 111

Bill Hartzer

JULY 15, 2010

As part of this effort, the company has launched The Pepsi Refresh Project. To help support the project, which will give away more than $20 million this year, the company passed on airing a Super Bowl ad. Post on Google Buzz. Share this on Technorati. Top 100 Most Innovative and Influential People in the Web 2.0

Buy 113

Buy Influencer Web 2.0 Survey 113

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MAY 12, 2010

Moreover, if you follow the latest search engine algorithm trends, you know that Google and others are apparently beginning to factor any and all social mentions into their ranking methodologies, and it’s likely that these social signals will become even more influential over time. It’s much appreciated. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Technorati. Collaboration 2.0. Enterprise Web 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Answers Yahoo!

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca My friends, do you respect media snackers? Answers Yahoo!

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Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. 4 Websites I Visit Daily My first stop every day (and numerous other periods during the day) is my email, which is hosted on Gmail or Google Apps. The answer changes everyday! The other site?

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

Map Check-in – the google maps mash-up that Brightkite implemented is great. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Reply Dennis June 29, 2008 at 11:58 pm I hear Google made an offer to buy Plutter Kite for $6.4B! So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Let’s see how. Busy : Show your face during all standard working hours.

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Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca That level of communication really teaches your readers.)

Social Media 229

Social Media Influencer MySpace Consultant 229