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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. That’s why Twitter works — it delivers this news to you and you can read it right away as it comes to your Twitter page.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why songs like this translate to tweets , remixes , and playoff game invitations.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! That’s one of the biggest reasons for companies not to engage in social media at all. Engagement.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.

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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If your colors are green and white, use those colors all over your social profiles. Integration Audit Am I integrating my social media profiles? When you integrate your profiles, you help build the relationships you have already started on each social site. Am I integrating offline marketing with my social profiles?

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