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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Let’s check out how you can connect with these platforms to gather data.

Review 129
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Fashion and P.R. Social Media blogger events

Laurel Papworth

When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). We appreciate the sentiment, but no thank you. No Journalists.

Fashion 96
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235
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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Such data can help companies find high potential locations to open up new stores.

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The Social Media Policy – not just for the big players

Mindjumpers

All these need to be considerations when creating a presence for your business online, even more so now with Google surfacing results from social media channels. Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. Leave a Reply Click here to cancel reply.

Policies 218
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Brand awareness: What it is and strategies to improve it

Sprout Social

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Social listening. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Use social as a teaching tool.

Strategy 131
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What Are the Top Social Media Platforms for SMBs?

Later

Etching your specific objectives will help determine not only what social platforms you choose, but also the content you create and the audience you target. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.