Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 128

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021?

Social Media 132

Social Media Tips Strategy LinkedIn 132

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Brought to you by Seriously Social with Ian Anderson Gray.

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Company Social Media Management Price Metrics 124

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. All the usual social channels lend themselves to B2B social publishing, though some are definitely better than others.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. But it’s also an opportunity.

Strategy 116

Strategy Marketing Hashtag Influencer 116

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

agora pulse

OCTOBER 12, 2016

To make social media one key element for a brand’s success, ODD Bureau needed a “bold content strategy and the right tools to bring it to life,” explains Emanuel Silva, Director of Social Media with the agency. The Problem: Posting content at scale with ease. And Agorapulse came out the winner.

Social Media Management 60

Social Media Management Social Media Tools Report 60

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). Some brands also publish posts on social media platforms to address customer concerns. This could be because most users prefer social media to phones or emails. This makes it easier to address the issues.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

MAY 16, 2023

An integrated, intuitive social media management solution is the bedrock of a successful social media strategy. Nearly 9 in 10 expect their companies to increase investment in AI technology for marketing over the next three years. These are more than just process refinements.

Social Media 109

Social Media Loyalty Reputation Data 109

Sprout Social

FEBRUARY 1, 2021

When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. For many social marketers, 2020 was filled with burnout and stress. I see the role of the social media manager becoming absolutely essential in 2021.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Sprout Social

APRIL 17, 2023

We also recognize the transformative impact social can have on a business. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. If you direct all your focus in one area, you risk missing another.

ROI 102

ROI Social Media Management Team Study 102

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

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Survey Marketing Social Media Management Badge 96

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Automating your Facebook posts will create a streamlined process for you to focus on your overall Facebook marketing strategy.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Marketing strategies should start with social.

Marketing 139

Marketing Social Media Management Team Campaign 139

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Then, download our social media resume template to put these tips into action. The do’s of a social media resume. Include posting frequency and the number of channels you managed.

Template 106

Template Templates Data Social Media 106

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. If you’ve got more time for social, use it. Sign up today.

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Use social media management tools to track audience growth across channels.

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Metrics Influencer Marketing Survey 100

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. After all, not every company that works in social media is an agency, per se. Consider drafting an Operating Agreement, detailing your social media LLC management structure.

Social Media 52

Social Media Marketing How To Cost 52

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 130

Reputation Tools Brands How To 130

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. 15 social media monitoring tools.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Learn more, including other tool recommendations, in our guide to social listening. What is Reddit?

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Reddit Brands Meme Forums 100

Sprout Social

JUNE 2, 2021

We recently sat down with O’Byrne-O’Reilly to discuss the ways companies can use social messaging to take their business to the next level. What role does social messaging play in the customer experience? Social messaging is convenient, accessible and efficient, for both customers and businesses. That’s why more than 3.1

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API Instagram Survey Conversation 130

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues.

Social Media 125

Social Media How To Policies Authentication 125

agora pulse

NOVEMBER 5, 2020

Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media. Instagram influencers are social media users who have used their expertise or popularity to cultivate engaged audiences. Track Engaged Followers With a Social Media CRM.

Influencer 142

Influencer Instagram Brands How To 142

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy?

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Questions Banking Insurance HootSuite 104

Hootsuite

AUGUST 22, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Ensure it fits your brand and content strategy and makes sense for you to post. Add hashtags to your LinkedIn company page. What are LinkedIn hashtags?

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Hashtag LinkedIn HootSuite Social Media Management 92