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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Naturally, it’s not possible to predict what news that are waiting around the corner to break, but it’s possible to know that some events will gain attention within social media. Get acquainted with news aggregation services. Develop social news backgrounders.

Netvibes 218
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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

Review 152
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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. They used Twitter, so that attendees could tweet and discuss the events with their followers. GetSatisfaction provides a way for companies to do that. Delicious is my favorite one to use for this.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. He’d also have done the outreach personally since I’ve met the guy at social media events. When it comes to social media, social should always be carefully weighted before the marketing is put forth.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You could be running an event and you want to track real-time mentions so you can respond to and track them. They could be saying something positive or negative about your company. Attensity is a social analytics and engagement platform specifically designed for very large companies. Real-time Insights. Brandwatch.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. While I haven’t really gone for a night on the town, social media has given me a taste of what I’m missing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Can you describe what your company does in 120 characters or less?