Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 116

Data Marketing How To Collaboration 116

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Analysis 104

Analysis Sentiment Marketing How To 104

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Traditional analytics, in contrast, requires more manual data analysis.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Sprout Social

MARCH 12, 2024

According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 134

Sentiment How To Marketing Analysis 134

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Clear data. But the goal of the company is actually to sell alarm clocks. 1 Analytics Tool for Growth Beautiful reports.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier.

Social Media 114

Social Media Sentiment Survey Marketing 114

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Robots aren’t replacing people yet.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 103

Sentiment Analysis Patterns Price 103

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. What is social media personalization and why are marketers prioritizing it? A CRM or other customer data collection software is non-negotiable.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 130

Marketing How To Sample Samples 130

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What’s their email marketing strategy? Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring helps you stay on top of this data at all times.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. This use case is all about data. Insightful. Getting insightful.

Marketing 112

Marketing Team Social Media Skills 112

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. A company will use a VoC program to understand their customers better. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments.

Data 124

Data Survey How To Review 124

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand.

Reputation 96

Reputation Sentiment Analysis Notification 96

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” They are not real-time or data driven and they don’t parse their findings with the objective use of technology.

Data 222

Data Sample Samples Survey 222