agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Add your company or agency logo and your name before exporting the document.

Report 147

Report Social Media Metrics Aggregator 147

Ignite Social Media

JULY 11, 2023

To truly leverage the power of paid social media advertising, brands must adopt the best practices that drive engagement, maximize return on investment (ROI), and ultimately boost their bottom line. What platforms are the most popular for paid social marketing? What audiences should you target with paid social media ads?

Advertising 60

Advertising Social Media Brands CPM 60

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. The monetary value of $136.38.

Hitwise 255

Hitwise Study Facebook Patterns 255

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter.

CPM 77

CPM Facebook ROI Web 2.0 77

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. About the Ben Plomion: Follow @benplomion.

Campaign 152

Campaign CPM Facebook CPC 152

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy. Everything in life, business, marketing, and social media has an opportunity cost.

Social Media 165

Social Media Strategy Alltop ROI 165

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent. Social media stories.

Social Media 96

Social Media CPM ROI Marketing 96

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. Equivalent CPM ads: $100. Total spend $6500. And the benefits?

CPM 33

CPM Marketing Postrank NoFollow 33

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 152

B2B Tips Twitter Marketing 152

Keyhole.co

FEBRUARY 20, 2023

Marketing has seen a lot of intense changes over the years. Marketing now lives online, and it’s mostly delivered by creators and influencers. If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI.

ROI 59

ROI Influencer Marketing How To 59

Buzz Marketing for Technology

FEBRUARY 23, 2011

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. So little did we know in the quiet of an evening in November just 2 days before Thanksgiving, Facebook gave marketers something really to be thankful for on Thanksgiving!

CPM 252

CPM Facebook ROI Metrics 252

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Clearly demonstrate how social supports broader marketing, brand and business goals.

Analytics 110

Analytics Organization Data Analysis 110

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. While you need those to calculate ROI, you also need metrics that help you understand where your customers are in the sales funnel. Instead, just serve the right ads to the right people through programmatic marketing.

Buy 134

Buy CPA Metrics ROI 134

Hootsuite

MAY 17, 2023

This company knows downsizing can be overwhelming and physically demanding for seniors, so they created an all-in-one service for them. These Facebook ads are the “bread n’ butter” of real estate social marketing. Offer a free home valuation First-time and experienced sellers both know the market is always changing.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Twist Image

DECEMBER 18, 2015

From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. In the past three to five years digital has affected how companies allocate their limited budget dollars. A cheaper CPM does not equal campaign success. I like TV.

CPM 40

CPM Brands Affiliate marketing ROI 40

Hootsuite

AUGUST 31, 2020

This is information about who clicked your link, where, and when—information that will help you calculate the campaign’s ROI. Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. CPM for U.S. Source: Bitl.ly. Source: ClickMeter. For example, Shorte.ST pays $14.04

URL 145

URL Google HootSuite Template 145

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Make it clear how tracking the KPI will help the company reach a specific business goal.

Social Media 145

Social Media HootSuite Metrics CPC 145

Buffer Social

JULY 25, 2019

Growth marketers. And it’s data about the most important people in your company’s world: the customers and the audience. Some of our most popular posts on social media are about Instagram marketing and data studies. When do you launch a marketing campaign? Instead, you think of: Data scientists.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Refers to companies that cater to the needs of other businesses.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

NOVEMBER 7, 2010

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. The concept of time ROI is absent from almost any discussion on SEO. Choose social media for greater ROI. Google-proofing.

SEO 55

SEO Social Media Blogger Reputation 55

Hootsuite

SEPTEMBER 9, 2020

With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. or even share 360-degree videos. Keep things simple. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets.

Social Media 175

Social Media UGC Tips CPM 175

Viper Chill

MARCH 8, 2010

My first major website made money through contextual advertising (Google Adsense) and selling ads on a CPM (cost per 1,000 impressions) basis. When I first started building websites, I would pick keyphrases that received around 5,000 exact searches per month to decide that a market was large enough for me to enter.

Sites 77

Sites Process Case Study Buy 77