Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. For instance, if a customer purchases an amazing set of earrings and there are more pieces to the set, you can market the remaining pieces such as the bracelet, ring, and necklace. Basically, sell more stuff. Upsell products and/or services.

Loyalty 86

Loyalty Construction Conversation Data 86

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

Conversation 88

Conversation Loyalty Policies Examples 88

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives. People usually look for positive reviews about a company and what it sells. Organic feedbacks are more reliable.

Company 130

Company Brands UGC Reputation 130

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Ignite Social Media

APRIL 23, 2019

You’ve found your target audience, they’ve considered your product, and you’ve gotten that all-important conversion. Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. Ready to read more?

Loyalty 86

Loyalty UGC Content Review 86

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Delight your customers and improve conversion rates. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Image source. Image source.

Examples 227

Examples Communities Brands Forums 227

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. On the other hand, 22% of companies choose to feature an inside look.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com. Build Topical Authority.

Loyalty 204

Loyalty Software Publishing SEO 204

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Buffer Social

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. Early in the year, we noticed our ad spend percentages increasing (in other words, we were paying more for fewer conversions). We’re building deeper relationships with customers There are many ways to measure a conversion from an ad.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Is it strong?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108

SMS Strategy Marketing How To 108

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 88

Team Tools Marketing Hubspot 88

Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

Groups 95

Groups Groups Resources Engagement 95

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

The Realtime Report

FEBRUARY 16, 2020

6 Creative Marketing Techniques to Boost Business. Companies that opt for creativity grab prospect’s attention faster. The marketing technique cuts through the rife competition to guarantee engagement. Creative marketing is not a new concept. It’s more about using unique ideas to present your marketing messages.

Marketing 125

Marketing Meme Loyalty Reputation 125

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

Research 123

Research Social Media HootSuite Marketing 123

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Use Existing Influencer Content in Emails.

Influencer 96

Influencer Marketing UGC How To 96