article thumbnail

7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

The result is a positive reputation of a trustworthy, customer-oriented brand. You’ll see that this business built its reputation on its passion and dedication to baseball. And what stands out is that these short videos are completely different from what the brand posts on Facebook, Instagram, or X.

article thumbnail

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. However, you can influence perception if you know how to build, launch and manage your brand architecture.

Brands 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. When consumers become involved in games associated with companies, they become part of the company story.

Content 253
article thumbnail

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Definition of reputation. It's not just about you.

Brands 167
article thumbnail

Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Manage brand reputation. Improve community engagement. An educator trying to land their next role may start by building brand awareness. University social media strategists may want to manage brand reputation or increase traffic. Communities can take many forms, too. Community-building.

article thumbnail

You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

But social success is a lot more complex than posting occasionally on Facebook and Instagram. These duties can range from managing customer service on social media to building a separate community specifically for customers. There are endless benefits to using social media for business.

Skills 81
article thumbnail

Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

The account has playlists to make specific information like How Tabs Chocolate is different from regular chocolates in the market Why couples love the brand Where to buy Tabs Chocolate Tabs also runs a Facebook page to amplify their UGC to a broader audience. However, their Facebook group is where their marketing efforts shone.