Sprout Social

MAY 2, 2024

But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages. Optimizing for search allows potential hires to find your company and job postings easily.

SEO 113

SEO LinkedIn Company Tips 113

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

JUNE 27, 2022

Discord is a platform for hosting real-time text, video, and voice chat. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. First, they build a community around the brand by making it easier for fans to connect. Host Discord Events.

Template 99

Template Templates Eventful Hosting 99

Sprout Social

APRIL 11, 2022

Rather than a handful of big companies (like Google) running everything, the users own, operate and contribute. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. Additionally, many web3 communities are congregating around DAOs (Decentralized Autonomous Organizations).

Brands 89

Brands Applications Communities Yahoo 89

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages.

B2B 139

B2B Social Media Strategy LinkedIn 139

Sprout Social

JULY 19, 2022

The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Use hashtags in your posts and on your company page. Orgain hosted a live Q&A event and posted their responses to Twitter using #OrganicSummer. Are you hosting or participating in an event soon?

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

agora pulse

JULY 23, 2020

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Sprout Social

FEBRUARY 16, 2023

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Host candid conversations with your team about their bandwidth, routines and working styles.

Social Media 109

Social Media Marketing Atlassian Team 109

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. ” He shared an example of a project for his company Referral Rock to revamp its homepage.

Social Media 83

Social Media Content Newsletter How To 83

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Buffer Social

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. We decided to host a workshop specifically on grant writing.

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

AUGUST 30, 2019

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). So, what does your business need to do to make sure you’re taking advantage of this community-building tool?

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. By bringing people together in this way, businesses are strengthening their community and showing a much more human and authentic side to their brand.

Small Business 103

Small Business Features Instagram Badge 103

Buffer Social

AUGUST 2, 2017

He also regularly initiates discussions on topics in the community-building space. ( CMX Hub Facebook group is a great group to join if you are hoping to get help on community building. Use these metrics and insights to inform your community-building strategy. Host regular events.

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Have a co-host provide commentary and pull in contributions. I can’t wait to tell you more about it but you’ll have to just watch this space!

Collaboration 234

Collaboration Eventful Exercises Education 234

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. Milestone’s aren’t about you – they’re about your community.

Communities 151

Communities Instagram Crowdsourcing Hashtag 151

agora pulse

APRIL 4, 2019

Once, I worked for a company that ran a big social media campaign about how its product was made. You can even ask outright what they’d like to see a blog post written about, or host a poll and see what users vote on. Both focus on organic, authentic relationship and community building (at least when done correctly).

Social Media 107

Social Media Content Campaign Authentication 107

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

Akamai Marketing

SEPTEMBER 13, 2011

Why should you care if you have community vs. audiences? Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities don’t care don’t care if you made a mistake, so long as you admit it. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations.

Communities 239

Communities Case Study Patterns Study 239

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer). Hosts: Jay Baer (President of Convince & Convert) and Adam Brown (Executive Strategist at Salesforce). Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company.

Platform 78

Platform Social Media Small Business Instagram 78

Buffer Social

APRIL 3, 2023

Before I became a solopreneur, I worked for a social media software company directly with the social media teams of Fortune 500 companies like ESPN and L'Oreal. On the business side, I use Dubsado for client management and Kajabi to host all of my courses and coaching programs. One, repurpose.io

Social Media 78

Social Media Instagram Film Course 78

Pixlee

DECEMBER 2, 2021

Pixlee allows brands to collect users’ TikTok content (in addition to content from other social channels) and publish it across various marketing channels to boost social proof and community-building efforts. Add co-hosts to diversify your content. Try a Live Stream. Engage with comments and questions throughout your stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

SEPTEMBER 20, 2017

For SWEAT, parent company of Bikini Body Guide, community members become the primary educators for the brand. BBG puts a lot of resources into educating their community so that they can pass along knowledge. Spartan Race offers special programs and access for their community members at their races.

Communities 62

Communities Brands Class Community building 62

SocialFish

MARCH 3, 2011

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. They have done an excellent job balancing freedoms of community members and protecting the company identity.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

JANUARY 13, 2015

Host an offline meetup with a relevant speaker or event that involves your community’s interests. The more friendships you can build within your online community, the more reason your customers have to keep coming back. What methods have you used within your online community to build strong relationships?

Communities 60

Communities UGC Loyalty Real Estate 60

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Twist Image

JUNE 17, 2016

The LA-based teen was recording haul videos (videos posted to places like YouTube where the host talks about recently purchased products, gives a full demo, pricing and more). She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more.

Marketing 40

Marketing Findability YouTube Analytics 40

Later

SEPTEMBER 12, 2019

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . Community Brief 26: Abstract Everything is up for interpretation. UGC Strategy #2: Host a UGC-focused Contest . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Later

JUNE 26, 2020

Essentially, when you create a Facebook Group, you’re giving your fans a place to come together to discuss specific topics, organize activities, post photos, express their ideas and opinions, and connect with each other to communicate shared interests. Now you’re on your way to building an incredible community!

Groups 74

Groups Groups Facebook How To 74

Jeff Esposito

APRIL 1, 2013

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more.

Instagram 69

Instagram Influencer Brands Upcoming 69

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Maybe there’s some luck involved, but I think that “community building&# is more about really working at it with the right “hook.&#

Hotels 245

Hotels Social Media Communities Discount 245

Jeff Esposito

APRIL 22, 2012

They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies). Some other areas to look can be product managers, communications executives or the IT department. Measurement is important – as with all things in companies, measurement is truly important.

Communities 51

Communities Report Embedding Education 51